Event Sales Director

About the role

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.

Responsibilities

• Own Your Book of Business
  • Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
  • Build and expand client relationships by identifying upsell opportunities and driving repeat business
  • Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
  • Maximize lifetime value by growing and retaining your top accounts
• Execute with Precision
  • Facilitate BEO meetings to ensure accurate event details and seamless execution
  • Ensure event readiness by managing packets, payments, and key operational details
  • Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
  • Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
• Lead & Develop the Sales Team
  • Lead and develop the venue's sales team through regular, in-person coaching and performance management
  • Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency
  • Create clarity around expectations and invest in your team's growth and development
  • Stay aligned with Sales Leadership, the General Manager, and cross-functional teams (Ops, Dept Heads)

Qualifications

• 5+ years of progressive sales leadership experience, including leadership of direct reports
• Bachelor's degree required (master's degree preferred); equivalent years of relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• 3-5+ years of professional-level communication, time management, and organizational skills
• 3-5+ years of progressive, relevant experience within the hospitality industry
• Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software
• Must be 21 years of age or older as required by state or local law