Event Marketing Specialist (Healthcare)

About the role

The Event Marketing Specialist plays a key role in driving Phamily’s growth within health systems and medical practices through impactful events, both in-person and virtual. The role involves planning, coordinating, and executing Phamily’s B2B event calendar, collaborating with cross-functional teams, and ensuring every event delivers measurable business impact.

Responsibilities

• Plan, coordinate, and execute Phamily’s B2B event calendar, including trade shows, conferences, webinars, sponsored events, and customer roundtables.
• Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).
• Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.
• Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.
• Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.
• Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.
• Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.
• Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.
• Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.
• Ensure brand consistency across all event touch points and experiences.

Requirements

• 2–4 years of marketing or event coordination experience, ideally in B2B technology, SaaS, or healthcare.
• Strong project management and organizational skills with exceptional attention to detail, with comfort using Asana to build plans and Microsoft Excel to communicate financials.
• Excellent communication skills—written, verbal, and interpersonal.
• Experience managing vendors, budgets, and event logistics.
• Able to work across teams, meet deadlines, and adapt to changing priorities.
• Comfort with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and event platforms (e.g., Zoom, ON24, Cvent)
• Willingness to travel occasionally for industry events and team gatherings.

Preferred Requirements

• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Work Style & Logistics

• Hybrid/minimum of 3 days a week in the office
• Occasional travel for the team to on-site or industry events as needed.

Compensation & Benefits

• Competitive compensation commensurate with experience. ($70,000 - $80,000)
• Potential to earn equity based on performance
• Remote-friendly work environment
• Medical, dental, and vision coverage for employees and dependents at a nominal cost
• Paid maternity leave
• FSA and Dependent Care account options
• 401(k) Eligibility after 6 months of full-time employment
• Collaborative, mission-driven work environment

Equal Employment Opportunity

Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.