Event Marketing Manager

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits—from local community organizations to the San Diego Zoo and the University of Alaska—use Instrumentl to discover, track, and win grant funding, collectively moving over $1 billion through the platform.

About the role

Instrumentl is looking for an Event Marketing Manager to own and execute our conference and in-person event program end-to-end. You'll be the driving force behind how Instrumentl shows up in person—from evaluating which events to attend, to planning logistics and creative concepting, to ensuring every booth, happy hour, and touchpoint generates real pipeline impact. This role is ideal for someone who has run the full event lifecycle multiple times, can juggle moving pieces across vendors and internal teams, and knows how to connect on-the-ground execution back to strategic and revenue outcomes. You’ll collaborate closely with Sales, PMM, Partnerships, and Virtual Events, bringing field intelligence to the teams that need it most.

Responsibilities

• Event Strategy & Selection
  • Own research and recommendations for which conferences and field events Instrumentl should invest in
  • Build and maintain an event calendar aligned with marketing and revenue goals
  • Develop a clear POV on where we show up, why it matters, and what success looks like
  • Track spend against budget and flag opportunities to improve ROI
• End-to-End Conference Management
  • Own every phase of conference execution, including booth logistics, organizer relationships, registrations, cross-functional coordination, swag, and shipping
  • Build repeatable playbooks so the program scales smoothly
  • Partner with Sales, RevOps, PMM, Partnerships, and Virtual Events on pre- and post-event outreach
  • Plan ancillary events (happy hours, dinners) that deepen relationships with prospects and customers
  • Manage vendor relationships and negotiate contracts to maximize value
• Owned Events Program Management
  • Help define Instrumentl’s in-person presence beyond conferences
  • Own programs end-to-end, including venue sourcing, guest lists, invites, onsite hosting, and follow-up
  • Build the playbook from scratch (city selection, formats, budget guardrails) to ensure repeatability
  • Surface insights from these events to cross-functional teams
• Lead Capture & ROI Measurement
  • Own lead capture at events and ensure clean, timely handoff to RevOps and Sales
  • Track performance against pipeline goals, including leads, meetings booked, and opportunities generated, with strong awareness of cost efficiency and ROI
  • Produce post-event recaps with insights and recommendations
  • Be the company’s eyes and ears in the field by synthesizing customer sentiment, competitive presence, and market trends into a regular feedback loop
• Internal Communication & Coordination
  • Manage event Slack channels, run kick-off meetings, and keep stakeholders informed throughout the planning cycle
  • Proactively flag blockers and dependencies across teams

Requirements

• Required
  • 4–7 years of B2B event marketing experience in a SaaS or tech environment
  • A track record of owning successful conference and trade show programs end-to-end, including event prioritization, budget management, cross-functional coordination, vendor partnership, onsite logistics, and ownership of business outcomes
  • Comfort operating in a fast-moving startup environment; equally capable of thinking strategically and executing hands-on (e.g., setting up booth kits)
  • A spirit of operational rigor and continuous improvement; always looking for ways to optimize and streamline processes
  • Ability to travel up to 30% of the time
• Nice to Have
  • Experience working with or selling into nonprofits, or familiarity with the grants management space
  • Experience with startups or demonstrated ability to build and scale event programs from scratch, including creating playbooks, processes, and repeatable frameworks
  • Experience marketing to a mission-driven buyer or community
  • Experience leading owned event formats (roundtables, partner events, community events, etc.)

Pay

For US-based candidates, the target salary range is $121,500 – $140,000 USD + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location.

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats