Jobs · Marketing · California

Event Marketing Communications Leader

Cisco · San Jose, CA · 4 wk ago
Marketing$196k–$249k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Content: - Intro: "Meet the Team We are seeking a high-caliber strategic leader to lead our Global Events Marquee and Industry portfolio. You are a passionate brand ambassador who instinctively weaves Cisco’s ever-evolving brand vision into every facet of your work. In this leadership role, you will define the vision and direct the execution of integrated engagement strategies that amplify Cisco’s brand presence, cultivate customer journeys, and drive measurable revenue impact via Cisco’s event portfolio. You will lead a high-performing team of engagement managers, supporting the audience engagement efforts at our key Marquee and Industry Events and the Cisco Showcase at Cisco Live Global. The ideal candidate leverages an "AI-first" mindset to optimize operational efficiency, content creation, and data-driven decision-making." That's about the role. Then "Your Impact" with bullet points (actually paragraphs). Those are responsibilities. List: - Architect Engagement Strategy: Direct the development and execution of multi-channel marketing and communication strategies. You will manage end-to-end marketing and comms strategies across all owned and paid channels that drive attendee outcomes, including booth engagement, speaking sessions, meeting participation, brand awareness, and sales engagement. - Drive AI-Enabled Innovation: Champion an "AI-first" operational model to streamline content development, consolidate processes, and scale high-impact communication assets across the event portfolio. - Cross-Functional Leadership: Serve as a strategic partner to the Marquee and Industry Team Program Management, Event Strategy, and Brand team leaders to drive alignment and ensure a cohesive, premium Cisco brand experience globally. - Operational Excellence & KPI Management: Define and report on rigorous KPIs that track event efficacy and ROI. Partner with Sales and Marketing leadership to architect and optimize high-touch, low-touch, and no-touch customer journey programs. - Team Leadership: Provide mentorship to senior and mid-level managers. Foster a culture of professional growth, high-performance, and agility, while managing complex vendor relationships to ensure service excellence. - Advisory: Serve as the subject matter expert, providing critical insights and data-driven recommendations to shape future event communication and engagement strategy. Then "Minimum Qualifications" with bullet list: - Experience: 10+ years of event marketing within the high-tech sector, 15+ years of strategic communications experience, and 10+ years of proven leadership in managing high-performing teams. - Strategic Acumen: Demonstrated track record of leading complex, large-scale marketing campaigns and flagship event initiatives. - Executive Presence & Communication: Proven ability to craft and deliver high-stakes presentations and communications for executive leadership, effectively distilling complex business strategies into clear, actionable, and persuasive narratives. - Brand Stewardship: A dedicated brand ambassador with a deep-seated passion for brand storytelling, ensuring our evolving vision is reflected in every attendee touchpoint. - AI & Operational Fluency: A proactive, innovative thinker who actively integrates AI tools to improve workflow efficiency, content velocity, and process optimization. - Data Storytelling: Beyond just tracking KPIs, you possess the ability to translate complex data sets into compelling narratives that influence stakeholders and demonstrate business value. - Change Management: Proven ability to guide teams through transformation—especially as we integrate new AI tools and evolving event formats—as a core expectation for Cisco leaders. - Analytical Rigor: Demonstrated ability to manage complex project portfolios, track ROI, and pivot strategies based on data-driven insights. - Content Development: Exceptional copywriting and editorial skills, with the ability to independently develop high-impact written materials and collateral that articulate our brand narrative and strategic vision. - Education: BA/BS degree in Communications, Marketing, or a related field required. Then "Why Cisco?" paragraph about company. Then "Message to applicants applying to work in the U.S. and/or Canada:" includes salary range, benefits description, etc. We need to extract Pay and Benefits sections. Pay: Starting salary range posted for this position is $196,300.00 to $248,700.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. Then list: - U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. - Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. - U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco - Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next - Additional paid time away may be requested to deal with critical or emergency issues for family members - Optional 10 paid days per full calendar year to volunteer - For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. - Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. - The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area $196,300.00 - $286,000.00 Non-Metro New York State & Washington State $174,200.00 - $253,900.00 For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. We need to include Pay section only if posting actually states them. Yes, they have salary ranges. Benefits: they list benefits: medical, dental, vision, 401(k) match, paid parental leave, short/long term disability, basic life insurance, RSU grants, paid holidays, floating holiday, birthday day off, year-end shutdown, personal wellness days, vacation (non-exempt 16 days, exempt flexible), sick time, additional paid time for family emergencies, volunteer days, annual bonuses, incentive pay details. We should include Benefits section with list. Schedule: Not explicitly mentioned. There's mention of vacation accrual etc but not schedule like full-time, part-time, remote. Not explicit. So we should not create Schedule section. We need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. But we need to decide what goes where. The posting has "Minimum Qualifications" which includes experience, strategic acumen, etc. Could map to Requirements and Qualifications. Also there are skill-like items: AI & Operational Fluency, Data Storytelling, Change Management, Analytical Rigor, Content Development. Those could be Skills. We need to avoid duplication. Let's structure: - About the role: intro paragraph(s) describing role. - Responsibilities: the "Your Impact" bullet points. - Requirements: maybe the experience and education? Or we could combine Requirements and Qualifications. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have both Requirements and Qualifications if content distinct. We could put: Requirements: Experience: 10+ years event marketing, 15+ years strategic communications, 10+ years leadership; Education: BA/BS degree. Qualifications: Strategic Acumen, Executive Presence & Communication, Brand Stewardship, AI & Operational Fluency, Data Storytelling, Change Management, Analytical Rigor, Content Development. Skills: maybe the same as Qualifications? But we need to avoid duplication. Could treat Qualifications as the list of competencies, and Skills as maybe the technical skills? However the posting doesn't separate. Might be better to have only Qualifications and not Skills, but we need to follow instruction: include a section ONLY when posting has real, specific content for it. If we don't have distinct content for Skills, we should omit it. Similarly for Requirements vs Qualifications: we can split. Let's assign: Requirements: Experience and Education (the hard minimums). Qualifications: The list of competencies (Strategic Acumen, Executive Presence & Communication, Brand Stewardship, AI & Operational Fluency, Data Storytelling, Change Management, Analytical Rigor, Content Development). Skills: maybe we could list specific skills like "Copywriting", "AI tools", "Data storytelling", but those are already in Qualifications. To avoid duplication, we could omit Skills. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay. Check if any other content: "Why Cisco?" is company description, could be part of About the role? But we already have About the role describing role. Could add a separate section "About Cisco" but not in allowed headings. The allowed headings list does not include About Cisco. So we should incorporate that into About the role or maybe omit. The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exclusive list. Could we add another heading like "About Cisco"? It's not in the list but maybe allowed as e.g. However safer to stick to those headings. We could incorporate the Why Cisco paragraph into About the role as additional paragraph. Thus About the role will contain the introductory paragraphs plus the Why Cisco paragraph. Now Benefits: we need to list benefits as
  • . Pay: we need to present salary ranges. Could be a

    with the ranges and details. We must not include boilerplate like cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. We have removed those. Now produce HTML fragment. Let's craft:

    About the role

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