Equipment Sales Representative

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We need to parse the posting. Content: Brief Description: BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This is a full-time employee position that includes base salary, commission opportunities, company-provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform. You will be responsible for developing customer relationships, generating new business within your assigned territory, and guiding customers through the auction process from start to finish. What You’ll Do (list of duties): - Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses - Prospect for new business through in-person visits, referrals, networking, and phone outreach - Meet with customers on farms, at shops, and throughout your assigned territory - Evaluate equipment and discuss auction timing, pricing strategy, and selling options - Secure consignment agreements for upcoming auctions - Coordinate with internal marketing, listing, and operations teams to prepare equipment for sale - Support customers throughout the auction process and provide ongoing service after the sale - Manage and grow revenue within your assigned territory How You’ll Work: - Field-based outside sales role - Daily travel within an assigned local territory - Home-based office when not meeting with customers - Most travel is local, with employees typically home each evening Compensation and Employment Details: - Full-time employee position - Base salary ranging from $50,000–$75,000, depending on experience and market knowledge - Additional commission and performance-based earnings opportunities - Successful representatives commonly earn total annual compensation between $100,000–$150,000+ Requirements: - 3+ years of sales, territory management, or customer-facing business development experience - Strong communication, relationship-building, and follow-up skills - Ability to work independently and manage a schedule within an assigned territory - Comfortable working in a performance-driven sales environment - Valid driver’s license and ability to travel regularly within the territory Preferred Background: - Agriculture, equipment, livestock, or rural market experience - Familiarity with row crop or cattle operations - Existing relationships within the local agricultural community - Previous outside sales or territory sales experience Summary About BigIron: - BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace. This position offers the opportunity to develop long-term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales. What BigIron Provides: - Assigned sales territory - Company vehicle and fuel card - Phone, computer equipment, and sales tools - Marketing, listing, and operational support - Training and ongoing coaching We need to map to headings: About the role (maybe summary), Responsibilities (What You’ll Do), Requirements (Requirements), Qualifications (maybe Preferred Background?), Skills (maybe communication etc), Benefits (What BigIron Provides), Pay (Compensation and Employment Details), Schedule (How You’ll Work). Also maybe include a short paragraph for About the role (brief description). We must not repeat job title as heading. Also we must not include Job ID etc. We must not include sections with placeholder text like "commensurate with experience" etc. We have actual numbers for pay, schedule details, benefits. We must preserve all substantive info, not invent or summarize away detail. So we need to include all bullet points. We need to output only HTML fragment, no /, no markdown fences. We need to use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We need to decide which sections to include. Potential sections: - About the role (maybe from Brief Description and Summary About BigIron). Could combine. - Responsibilities (What You’ll Do) - Requirements (Requirements) - Qualifications (Preferred Background) maybe. - Skills (maybe communication etc but that's also in Requirements; but we can treat Skills as separate if we have list. However we have communication etc in Requirements; we could put them under Skills. But we need to avoid duplication. The instruction: "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those headings as appropriate. We need to include a section only when posting has real specific content for it. So we can include: About the role: combine brief description and summary about BigIron (maybe two paragraphs). That is substantive. Responsibilities: list of duties. Requirements: list of required qualifications. Qualifications: maybe preferred background (preferred). Could also include "Preferred Background" as Qualifications. Skills: maybe we could extract communication etc but they are already in Requirements; but we could still have a Skills section if we want, but we must not duplicate content? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. It doesn't forbid duplication, but better to avoid redundancy. However we could put communication etc under Skills and keep Requirements for experience etc. But the posting lumps them together under Requirements. Safer to keep them under Requirements and not create a separate Skills section unless we have distinct skills list. We could still create Skills but would need to pull out those skills from Requirements, which would be splitting content; still preserving all info, just reorganizing. That's allowed as long as we don't lose info. However we must not invent or summarize away detail; splitting is fine. But we need to decide. Benefits: What BigIron Provides list. Pay: Compensation and Employment Details (base salary, commission, total earnings). Schedule: How You’ll Work (field-based, travel, home office). We should not include sections like "Qualifications" if we already have Requirements and maybe we treat Preferred Background as Qualifications. That seems okay. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule. We need to ensure we don't include empty sections. Now craft HTML. We'll need to wrap each section in

  heading then content. For About the role: we can have two paragraphs: one from Brief Description, another from Summary About BigIron. Let's extract exact text: Brief Description: "BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This is a full-time employee position that includes base salary, commission opportunities, company-provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform. You will be responsible for developing customer relationships, generating new business within your assigned territory, and guiding customers through the auction process from start to finish." Summary About BigIron: "BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace. This position offers the opportunity to develop long-term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales." We'll combine. Responsibilities list: the bullet points under What You’ll Do. Requirements list: the bullet points under Requirements. Qualifications list: the bullet points under Preferred Background. Benefits list: the bullet points under What BigIron Provides. Pay: we need to include base salary range, commission opportunities, total annual compensation range. Also mention full-time employee position. We'll put in

  maybe with sentences. Schedule: the bullet points under How You’ll Work. Now ensure we don't include boilerplate like "cookie/navigation/legal/EEO/equal-opportunity/scam-warning". Not present. Now produce HTML. We need to avoid markdown fences. Let's craft:

  About the role

  BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This is a full-time employee position that includes base salary, commission opportunities, company-provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform. You will be responsible for developing customer relationships, generating new business within your assigned territory, and guiding customers through the auction process from start to finish.

  BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace. This position offers the opportunity to develop long-term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales.

  Responsibilities

  • Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses
  • Prospect for new business through in-person visits, referrals, networking, and phone outreach
  • Meet with customers on farms, at shops, and throughout your assigned territory
  • Evaluate equipment and discuss auction timing, pricing strategy, and selling options
  • Secure consignment agreements for upcoming auctions
  • Coordinate with internal marketing, listing, and operations teams to prepare equipment for sale
  • Support customers throughout the auction process and provide ongoing service after the sale
  • Manage and grow revenue within your assigned territory

  Requirements

  • 3+ years of sales, territory management, or customer-facing business development experience
  • Strong communication, relationship-building, and follow-up skills
  • Ability to work independently and manage a schedule within an assigned territory
  • Comfortable working in a performance-driven sales environment
  • Valid driver’s license and ability to travel regularly within the territory

  Qualifications

  • Agriculture, equipment, livestock, or rural market experience
  • Familiarity with row crop or cattle operations
  • Existing relationships within the local agricultural community
  • Previous outside sales or territory sales experience

  Benefits

  • Assigned sales territory
  • Company vehicle and fuel card
  • Phone, computer equipment, and sales tools
  • Marketing, listing, and operational support
  • Training and ongoing coaching

  Pay

  Full-time employee position with base salary ranging from $50,000–$75,000, depending on experience and market knowledge. Additional commission and performance-based earnings opportunities are available. Successful representatives commonly earn total annual compensation between $100,000–$150,000+.

  Schedule

  • Field-based outside sales role
  • Daily travel within an assigned local territory
  • Home-based office when not meeting with customers
  • Most travel is local, with employees typically home each evening
  Check that we didn't repeat job title as heading. Good. We didn't include any filler like "