Equipment Sales Representative

About the role

BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This is a full-time employee position that includes base salary, commission opportunities, company-provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform. You will be responsible for developing customer relationships, generating new business within your assigned territory, and guiding customers through the auction process from start to finish.

BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace. This position offers the opportunity to develop long-term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales.

Responsibilities

• Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses
• Prospect for new business through in-person visits, referrals, networking, and phone outreach
• Meet with customers on farms, at shops, and throughout your assigned territory
• Evaluate equipment and discuss auction timing, pricing strategy, and selling options
• Secure consignment agreements for upcoming auctions
• Coordinate with internal marketing, listing, and operations teams to prepare equipment for sale
• Support customers throughout the auction process and provide ongoing service after the sale
• Manage and grow revenue within your assigned territory

Schedule

• Field-based outside sales role
• Daily travel within an assigned local territory
• Home-based office when not meeting with customers
• Most travel is local, with employees typically home each evening

Pay

• Full-time employee position
• Base salary ranging from $50,000–$75,000, depending on experience and market knowledge
• Additional commission and performance-based earnings opportunities
• Successful representatives commonly earn total annual compensation between $100,000–$150,000+

Benefits

• Assigned sales territory
• Company vehicle and fuel card
• Phone, computer equipment, and sales tools
• Marketing, listing, and operational support
• Training and ongoing coaching

Requirements

• 3+ years of sales, territory management, or customer-facing business development experience
• Strong communication, relationship-building, and follow-up skills
• Ability to work independently and manage a schedule within an assigned territory
• Comfortable working in a performance-driven sales environment
• Valid driver’s license and ability to travel regularly within the territory

Qualifications

• Agriculture, equipment, livestock, or rural market experience
• Familiarity with row crop or cattle operations
• Existing relationships within the local agricultural community
• Previous outside sales or territory sales experience