(Eplan) Lead Generation Specialist - Marketing

Primary Activities/Duties

• Connect with prospective customers through phone, email, and digital outreach
• Engage decision-makers in meaningful conversations based on qualifying questions and scenarios to uncover business challenges and opportunities
• Qualify inbound and outbound leads for the sales team
• Schedule meetings and influence opportunities for Account Managers and Sales Executives
• Partner with Marketing and Sales teams to support lead generation campaigns and strategic initiatives
• Help execute targeted outreach programs and follow-up sequences
• Nurture early-stage prospects into warm, sales-ready leads
• Develop knowledge of manufacturing, automation, and engineering technology solutions
• Learn consultative selling and business development skills from experienced sales professionals
• Gain exposure to CRM systems (SFDC & Hubspot), sales processes, and enterprise-level customer engagement
• Maintain accurate records of prospect interactions and activities in CRM platforms
• Track outreach activity, lead status, and pipeline development
• Provide insights and feedback from prospect conversations to help improve campaigns and messaging

Knowledge and Experience

• Naturally outgoing and enjoy talking with people
• Curious, inquisitive, and comfortable asking thoughtful questions
• Motivated by goals, growth, and continuous learning
• Confident communicating professionally by phone, email, and video
• Organized, persistent, and self-motivated
• A strong team player with high integrity and accountability
• Excited by technology, innovation, and business solutions

Qualifications

• 1–3 years of experience in inside sales, business development, customer engagement, marketing, or related roles preferred
• CRM experience required (SFDC and HubSpot experience is a plus)
• Excellent written and verbal communication skills
• Strong organizational and follow-up skills
• Proficiency with Microsoft Office Suite
• Bachelor’s degree preferred, but not required for the right candidate
• Experience with B2B sales or lead generation is a plus

What We Offer

• Career growth and advancement opportunities into sales and marketing roles
• Exposure to cutting-edge engineering and automation technology
• Collaborative and supportive team environment
• Ongoing training and professional development
• Opportunity to work with industry-leading manufacturing and engineering companies
• Competitive compensation and benefits package