Entertainment IP Manager

Opportunity Overview

The IP (Associate) Manager at POP MART supports the development and performance of the company's owned IP portfolio. This role involves evaluating IP performance, identifying growth opportunities, and translating market signals into clear internal direction. Additionally, the role oversees inbound licensing execution, ensuring partners are well-managed and aligned with internal product and brand priorities.

What You Will Achieve

• Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets
• Identify opportunities for growth, expansion, or repositioning based on market signals and product performance
• Contribute to a more structured and disciplined approach to IP evaluation and decision-making
• Develop clear, actionable recommendations to inform IP development and long-term strategy
• Translate external exposure and market observation into recommendations for product direction and category expansion
• Partner with internal teams and HQ to provide clear input on what is resonating in-market and why
• Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development
• Leverage retail, consumer, and competitive insights to inform category focus and highlight areas of underdevelopment or emerging demand
• Manage inbound licensing relationships across approvals, marketing coordination, and product alignment, ensuring consistent and timely execution
• Support contract processes and ongoing partner management, maintaining alignment with internal priorities
• Cross-functional efforts tied to licensed IP, including campaign execution and partner deliverables

What You Will Need

• 3–5 years of experience in IP-driven businesses (entertainment, consumer products, licensing, or related fields)
• Experience working with licensed IP, including exposure to product development, approvals, or partner collaboration
• Demonstrated ability to evaluate IP and translate insight into strategic recommendations
• Strong understanding of how IP translates into product, category expansion, and market performance
• Strong understanding of the retail and consumer landscape, with the ability to translate insights into actionable direction
• Experience interfacing with external partners or licensors in a professional setting
• Strong ability to build credibility and presence with external partners, with sound judgment in representing the brand
• Highly organized with strong attention to detail; able to manage multiple priorities in a fast-paced environment
• Entrepreneurial and proactive mindset, with the ability to identify opportunities and follow through on execution
• Strong communication skills, with the ability to present clear and structured thinking
• Comfortable working across global teams and time zones

Preferred Backgrounds

• Franchise, brand, or IP strategy roles within character-driven or consumer product businesses
• Consumer products or licensing roles within entertainment companies with exposure to product and brand execution
• Cross-functional roles bridging IP development, product, and licensing

Success Looks Like

• Clear, actionable recommendations that influence product and portfolio decisions
• Improved consistency and rigor in how IP is evaluated and developed internally
• Strong alignment between market insight, product direction, and IP strategy
• Reliable, well-managed execution across inbound licensing and partner workflows
• Increased visibility into category opportunities and areas of growth

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment
• Occasionally lift or move items weighing up to 25 pounds

What We Offer

• Market-competitive packages: 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
• Opportunities to learn and lead: on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: short-term assignments, and new experiences

PAY RANGE DETAILS

• The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may vary for different regions of the U.S. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.
• This position may be eligible to participate in a company incentive program.

Equal Employment Opportunity

• POP MART is committed to providing a safe, inclusive, and respectful work environment. POP MART provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.