Enterprise Product Marketing Manager, Surveillance

Key Responsibilities

• Conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story
• Execute the Go-To-Market launches for new solutions, products and feature releases
• Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes
• Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge

Requirements

• BA/BS degree in marketing, engineering, or a related field required
• Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits
• 3+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry
• Strong understanding of business video surveillance industry, well understand the solution application and pain points
• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview
• Able to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality

Benefits

• Salary range: $95,000 - $135,000
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events