Enterprise Paid Digital Marketing Manager

Responsibilities

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
• Develop and manage testing agenda and media plans for the program.
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
• Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
• You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
• Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.

Requirements

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social, display, and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
• Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
• Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media

Qualifications

• 10+ years of work experience
• 7+ years of paid digital experience, preferably in paid social, display, and direct response
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience with Marketo or Salesforce
• Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics

Benefits

Pay and benefits: The annual US base salary range for this role is $143,400 - $215,200. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Schedule

Hybrid work at Stripe: This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). In-office expectations: Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe: A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office.

Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.