Paid Digital Marketing Manager

Responsibilities

• Day-to-day management of performance campaigns using on advertising platforms such as Google Ads
• Improve Google's PMAX campaign performance through bid and data feed optimization
• Manage a multi-million dollar annual spend budget effectively across multiple marketing channels
• Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization
• Monitor industry news and latest changes that will impact our programs
• Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience
• Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude
• Developing and executing a Paid Media strategy that helps the organization meet and exceed its EBITDA goals
• Building strong relationships with and receiving positive feedback from banner company associates
• Increasing our new customer acquisition through a diverse portfolio of Digital Marketing channels

Requirements

• Associate / Bachelor Degree: Marketing, Business, Programming, Engineering, Math, or Related Field
• 4+ Years Professional and/or Intern Experience in Paid Media (PPC, SEM, Display) and/or Analytics
• Strong Analytical and Problem-Solving Skills / Proficient in Microsoft Excel

Qualifications

Previous Position in Agency / Online B2C / Retail Industry

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