Enterprise Field Marketing Lead
HubSpot · United States · 1 mo ago
RemoteRemoteMarketing$114k–$182k/yrFull-time
We need to output only HTML fragment, no /, no markdown fences. Use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. Let's parse the posting.
We have:
Team Overview (maybe not needed as heading? It's not one of the listed headings; we can embed in prose maybe under About the role? The instruction: Use
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. Let's parse the posting.
We have:
Team Overview (maybe not needed as heading? It's not one of the listed headings; we can embed in prose maybe under About the role? The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings.
We have "Role Summary" which could be About the role. Then "What You'll Do" -> Responsibilities. Then "What You'll Bring" includes Required Qualifications and Nice-to-Have Qualifications. Could map Required Qualifications to Requirements or Qualifications? The headings list includes Requirements and Qualifications separate. We need to decide: maybe Requirements = Required Qualifications, Qualifications = Nice-to-Have? Or we could combine both under Qualifications. But we must not create empty sections. We have both required and nice-to-have details, so we could have a Requirements section for required qualifications, and a Qualifications section for nice-to-have. Or we could have Skills separate? The posting also mentions skills like analytical, influencing, etc. Could put under Skills.
We have "Where You'll Work" includes Location, Work Type, Travel. That could be Schedule? Actually Schedule heading is for work schedule details (remote, travel). Could use Schedule for location/work type/travel. Benefits and Pay sections: we have Pay & Benefits section with cash compensation range and benefits mention. So we can create Pay section with the salary range, and Benefits section with description of benefits (though not detailed). The posting says "Benefits are also an important piece... Explore the benefits and perks HubSpot offers". No specific benefits listed. We should not create a Benefits section if only generic placeholder. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state Pay (cash compensation range) and mentions benefits generally but not specific. Might still be okay to include Benefits section with the generic statement? It says "Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers..." That's not specific but it's still stating benefits exist. However the instruction: never create a section followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD"). The benefits description is not specific but it's not placeholder like "varies". It's a statement that benefits exist and you can explore. Might be acceptable. But to be safe, we could include Benefits section with that sentence.
Schedule: we have location, work type, travel. That's specific: Location: United States, Work Type: Remote, Travel: Approximately 25% for customer events, executive programs, and industry conferences. So we can create Schedule section with that.
Now we need to avoid repeating job title as heading (not present). No Job ID.
We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. At the end there is a lot of boilerplate about HubSpot, accommodations, Massachusetts, Germany, India, AI screening, privacy notice, etc. We must remove all that.
We need to preserve all substantive information. So we need to keep the team overview, role summary, what you'll do, what you'll bring (required and nice-to-have), where you'll work, pay & benefits.
We need to format with headings and appropriate - for lists,
for prose.
Let's extract content.
Team Overview: "The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue."
That's prose; could be part of About the role or maybe a separate section but we only have allowed headings. Could put under About the role as introductory paragraph.
Role Summary: "This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale."
That's also About the role.
What You'll Do: list of bullet points (each sentence starts with a verb). We'll turn each into
- .
Let's list them:
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
- Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
- Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.
- Create AI-enabled campaign playbooks and identify opportunities to improve reach, experimentation, and answer-engine visibility.
- Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery.
- Manage program budgets, evaluate trade-offs, and optimize investment based on business performance.
- Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline.
- Present campaign performance, risks, and recommendations to senior stakeholders and influence business decisions.
- Build strong cross-functional relationships while effectively prioritizing, challenging, and navigating competing requests.
- Accountable for Net New business (NN) and Install-Base (IB) pipeline targets and iMRR contribution from field and integrated programs.
That's 12 items.
What You'll Bring: Required Qualifications list:
- Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment.
- Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue.
- Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models.
- Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness.
- Strong analytical skills with the ability to translate performance data into business recommendations.
- Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives.
- Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity.
- Commitment to demonstrating HubSpot's HEART values.
Nice-to-Have Qualifications list:
- Experience using HubSpot or working within the HubSpot ecosystem.
- Experience marketing to Mid-Market or Corporate buyers.
- Experience managing executive speakers, customer advocates, or industry experts.
- Familiarity with answer engine optimization (AEO), content syndication, or intent-based marketing.
- Experience building reusable AI-powered marketing playbooks or campaign frameworks.
Where You'll Work: Location: United States; Work Type: Remote; Travel: Approximately 25% for customer events, executive programs, and industry conferences.
Pay & Benefits: The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range $114,000—$182,000 USD At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
We need to extract Pay section: Annual Cash Compensation Range $114,000—$182,000 USD. Also mention base salary, on-target commission, annual bonus, equity RSUs, overtime pay eligibility. That's substantive.
Benefits: The paragraph about benefits being important, explore benefits and perks. That's not specific but we can include as Benefits section.
Schedule: location, work type, travel.
Now we need to decide headings.
We'll have:
About the role
containing team overview + role summary (maybe two paragraphs).
Responsibilities
with - list.
Requirements
with required qualifications list.
Qualifications
with nice-to-have list.
Skills
maybe we could extract skills from required qualifications? But we already have Requirements and Qualifications; Skills could be omitted if no specific skill list beyond those. The posting mentions strong analytical skills, ability to influence, etc. Those are already in required qualifications. Could we create Skills section with those? Might be redundant. Better to omit Skills if not distinct.
We have Pay and Benefits and Schedule.
Thus final sections: About the role, Responsibilities, Requirements, Qualifications, Pay, Benefits, Schedule.
Check if any section would be empty: all have content.
Now we need to output only HTML fragment, no extra text.
Let's craft.
We'll need to escape any special characters? Not needed.
We'll use proper HTML.
We'll include for prose.
Let's write:
About the role
The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.
This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.
Responsibilities
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
- Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
- Recruit and manage executive speakers, customer advocates, and
headings and appropriate - for lists,
for prose.
Let's extract content.
Team Overview: "The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue."
That's prose; could be part of About the role or maybe a separate section but we only have allowed headings. Could put under About the role as introductory paragraph.
Role Summary: "This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale."
That's also About the role.
What You'll Do: list of bullet points (each sentence starts with a verb). We'll turn each into
- .
Let's list them:
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
- Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
- Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.
- Create AI-enabled campaign playbooks and identify opportunities to improve reach, experimentation, and answer-engine visibility.
- Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery.
- Manage program budgets, evaluate trade-offs, and optimize investment based on business performance.
- Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline.
- Present campaign performance, risks, and recommendations to senior stakeholders and influence business decisions.
- Build strong cross-functional relationships while effectively prioritizing, challenging, and navigating competing requests.
- Accountable for Net New business (NN) and Install-Base (IB) pipeline targets and iMRR contribution from field and integrated programs.
That's 12 items.
What You'll Bring: Required Qualifications list:
- Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment.
- Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue.
- Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models.
- Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness.
- Strong analytical skills with the ability to translate performance data into business recommendations.
- Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives.
- Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity.
- Commitment to demonstrating HubSpot's HEART values.
Nice-to-Have Qualifications list:
- Experience using HubSpot or working within the HubSpot ecosystem.
- Experience marketing to Mid-Market or Corporate buyers.
- Experience managing executive speakers, customer advocates, or industry experts.
- Familiarity with answer engine optimization (AEO), content syndication, or intent-based marketing.
- Experience building reusable AI-powered marketing playbooks or campaign frameworks.
Where You'll Work: Location: United States; Work Type: Remote; Travel: Approximately 25% for customer events, executive programs, and industry conferences.
Pay & Benefits: The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range $114,000—$182,000 USD At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
We need to extract Pay section: Annual Cash Compensation Range $114,000—$182,000 USD. Also mention base salary, on-target commission, annual bonus, equity RSUs, overtime pay eligibility. That's substantive.
Benefits: The paragraph about benefits being important, explore benefits and perks. That's not specific but we can include as Benefits section.
Schedule: location, work type, travel.
Now we need to decide headings.
We'll have:
About the role
containing team overview + role summary (maybe two paragraphs).
Responsibilities
with - list.
Requirements
with required qualifications list.
Qualifications
with nice-to-have list.
Skills
maybe we could extract skills from required qualifications? But we already have Requirements and Qualifications; Skills could be omitted if no specific skill list beyond those. The posting mentions strong analytical skills, ability to influence, etc. Those are already in required qualifications. Could we create Skills section with those? Might be redundant. Better to omit Skills if not distinct.
We have Pay and Benefits and Schedule.
Thus final sections: About the role, Responsibilities, Requirements, Qualifications, Pay, Benefits, Schedule.
Check if any section would be empty: all have content.
Now we need to output only HTML fragment, no extra text.
Let's craft.
We'll need to escape any special characters? Not needed.
We'll use proper HTML.
We'll include for prose.
Let's write:
About the role
The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.
This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.
Responsibilities
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
- Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
- Recruit and manage executive speakers, customer advocates, and
for prose. Let's extract content. Team Overview: "The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue." That's prose; could be part of About the role or maybe a separate section but we only have allowed headings. Could put under About the role as introductory paragraph. Role Summary: "This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale." That's also About the role. What You'll Do: list of bullet points (each sentence starts with a verb). We'll turn each into
About the role
containing team overview + role summary (maybe two paragraphs).Responsibilities
with- list.
Requirements
with required qualifications list.Qualifications
with nice-to-have list.Skills
maybe we could extract skills from required qualifications? But we already have Requirements and Qualifications; Skills could be omitted if no specific skill list beyond those. The posting mentions strong analytical skills, ability to influence, etc. Those are already in required qualifications. Could we create Skills section with those? Might be redundant. Better to omit Skills if not distinct. We have Pay and Benefits and Schedule. Thus final sections: About the role, Responsibilities, Requirements, Qualifications, Pay, Benefits, Schedule. Check if any section would be empty: all have content. Now we need to output only HTML fragment, no extra text. Let's craft. We'll need to escape any special characters? Not needed. We'll use proper HTML. We'll includefor prose. Let's write:
About the role
The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.
This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities. Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.
Responsibilities
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
- Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
- Recruit and manage executive speakers, customer advocates, and