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Jobs · Business Development · New York

Enterprise Business Development Representative

GreenLite · New York, NY · 5 mo ago
On-siteBusiness Development$86/hrFull-time

About the role

The Role
GreenLite’s sales team officially launched in early 2024, and now, we’re continuing to build our founding team of trailblazers. This is your chance to get in at the ground level of a fast-growing tech startup revolutionizing the licensing and permitting industry. If you’re looking for a role where you can make an immediate impact, grow quickly, and be a key player in shaping the future of our sales org—this is it.

Responsibilities

  • Prospecting and Lead Generation: Research and identify potential customers using tools like LinkedIn, CRM software, and industry resources to build a pipeline of qualified leads
  • Outbound Outreach: Conduct cold calls, send personalized emails, and engage on LinkedIn to initiate contact with prospects
  • Qualifying Leads: Assess the needs of potential customers through discovery calls and emails to determine if they align with the company’s offerings
  • Scheduling Meetings: Quickly develop rapport and set up appointments or demos with qualified leads for Account Executives (AEs)
  • Educate and Engage: Share relevant information about GreenLite’s offerings, clearly demonstrating value and handling objections
  • Pipeline Management: Maintain and update lead information in CRM system (Hubspot), tracking progress and ensuring accurate reporting of activities
  • Collaboration with Sales Team: Work closely with AEs and other sales team members to strategically engage high-potential prospects and identify unique strategies to book meetings
  • Market Research: Stay informed about industry trends, competitor activities, and market developments to refine outreach strategies
  • Performance Reporting: Regularly update the Sales Manager and Sales Operations Manager on lead generation progress through weekly, monthly, and quarterly reports
  • Process Improvement: Continuously refine outreach techniques, ICP targeting, and lead qualification criteria to optimize conversion and pipeline flow

What You’ll Be Doing

Prospecting and Lead Generation: Research and identify potential customers using tools like LinkedIn, CRM software, and industry resources to build a pipeline of qualified leads
Outbound Outreach: Conduct cold calls, send personalized emails, and engage on LinkedIn to initiate contact with prospects
Qualifying Leads: Assess the needs of potential customers through discovery calls and emails to determine if they align with the company’s offerings
Scheduling Meetings: Quickly develop rapport and set up appointments or demos with qualified leads for Account Executives (AEs)
Educate and Engage: Share relevant information about GreenLite’s offerings, clearly demonstrating value and handling objections
Pipeline Management: Maintain and update lead information in CRM system (Hubspot), tracking progress and ensuring accurate reporting of activities
Collaboration with Sales Team: Work closely with AEs and other sales team members to strategically engage high-potential prospects and identify unique strategies to book meetings
Market Research: Stay informed about industry trends, competitor activities, and market developments to refine outreach strategies
Performance Reporting: Regularly update the Sales Manager and Sales Operations Manager on lead generation progress through weekly, monthly, and quarterly reports
Process Improvement: Continuously refine outreach techniques, ICP targeting, and lead qualification criteria to optimize conversion and pipeline flow

What We’re Looking For

  • Sales Experience: 1-4+ years of experience in sales lead generation, with a proven ability to quickly build rapport with prospects, manage pipelines and CRM systems, qualify leads, and collaborate with Account Executives to drive a strong sales pipeline
  • Organizational and Time Management Skills: Demonstrated ability to manage multiple leads simultaneously, prioritize tasks effectively, and maintain accurate and organized records within CRM tools
  • Resilience: Ability to bounce back from setbacks and maintain a positive attitude in the face of challenges
  • Coachability: Openness to feedback, willingness to learn from colleagues, and a commitment to continuous improvement
  • Proactivity and Self-Motivation: Ability to independently prospect and take initiative without close supervision; thrive in fast-paced, ambiguous environments

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