Enrollment Marketing Strategist - Office of Marketing & Communications

About the role

The College of Liberal Arts & Sciences Office of Marketing & Communications is searching for an Enrollment Marketing Strategist to develop, execute, and optimize enrollment-driven strategies for the College of Liberal Arts & Sciences' online and non-degree programs.

Responsibilities

• Develop and implement marketing strategies across paid and owned channels (including email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non-degree programs

• Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging

• Collaborate with colleagues to align strategies with college-wide priorities and institutional enrollment goals

• Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials

• Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment

• Monitor pipeline performance and engagement trends, identifying gaps or drop-off points and recommending improvements to increase conversion

• Oversee the development of program-specific marketing content (student testimonials, search optimized web copy, social media, video) while ensuring each program's value and differentiators are tailored to intended audiences

• Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion

• Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing

• Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data-informed recommendations to stakeholders

• Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations

• Work with program staff and partners to align all messaging with program requirements, timelines, and student needs

• Manage projects within the MarCom team’s project management framework to ensure work is organized, documented, and delivered on time

Qualifications

• Bachelor’s degree in marketing, business administration, communications, public relations, or a related field
• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area

Preferred Qualifications

• Demonstrated professional work experience developing digital marketing content and executing campaigns across multiple online platforms
• Demonstrated professional work experience in recruitment and admissions and/or enrollment marketing

Skills

• Knowledge of supporting online, non-degree, or adult-learner programs
• Ability to analyze digital marketing performance, enrollment funnels, and engagement metrics
• Ability to collaborate with external marketing agencies
• Excellent interpersonal skills
• Ability to interact with a broad array of internal and external constituents
• Commitment to creating an inclusive environment
• Ability to think creatively and collaboratively
• Strong organizational skills
• Ability to be self-motivated, work independently, and prioritize tasks
• Strong decision-making skills and judgment
• Ability to work under tight deadlines while balancing multiple projects
• Strong writing and editing skills
• Understanding of marketing tools and best practices
• Understanding of digital performance metrics