Enrollment Marketing Specialist (Admissions)

About the role

Do What You Love – Love What You Do. Founded in 2004, Nurtur Aveda is a community of professionals dedicated to environmental responsibility and developing future leaders in the world of beauty and wellness. The Enrollment Marketing Specialist provides general support to prospective students by guiding them through the Institutes' admissions process and facilitating an informed and seamless enrollment experience.

Responsibilities

• Uphold the Nurtur Core Values and Behaviors and Aveda Success Factors
• Meet and exceed performance goals established by the Director of Business Operations
• Perform duties as assigned and/or required to meet business needs
• Adhere to all Nurtur policies and procedures as outlined in the Team Member Handbook and Code of Conduct

Admissions

• Provide one-on-one counseling to prospective students, assisting them in understanding the Institute’s admissions process, requirements, and available programs
• Serve as an expert in program information and the student enrollment life-cycle process
• Build and maintain business relationships with prospective students, parents, and team members to foster trust and provide program information
• Maintain a meticulous and up-to-date Customer Relationship Management (CRM) system to ensure accurate records, policy and training compliance, and efficient communication with potential students
• Partner with the Admissions Support Team to ensure effective and efficient booking of appointments
• Collaborate with the Admissions and Financial Aid Team to ensure annual enrollment goals are achieved
• Actively participate in daily, weekly, and monthly team meetings and huddles
• Stay current on institute policies and processes, industry growth and change, and program opportunities
• Handle escalated challenges from prospective students professionally and efficiently, ensuring positive resolution

Marketing

• Support and implement enrollment marketing campaigns to drive decision-making from potential students
• Apply storytelling techniques and brand positioning to move leads from inquiry to enrollment
• Support events and recruitment initiatives at the Institute
• Capture and create social media content and support strategy initiatives to drive online engagement

Requirements

• High school diploma or GED equivalent; Bachelor’s degree preferred
• Prior work experience in a general business or sales role preferred
• Exhibit self-direction, initiative, resourcefulness, and follow-through with the ability to work at a fast pace and handle multiple tasks and projects simultaneously
• Excellent interpersonal, communication, and presentation skills
• Demonstrate extreme professionalism and confidentiality in manner, dress, and conduct

Travel

The team member in this position must be able to travel locally to events and for out-of-state training as necessary.

Physical Demands and Work Environment

• Sit at a desk with a computer for up to eight (8) hours per day
• Use hands to handle objects and reach with hands and arms
• Walk, sit, stand, balance, stoop, speak, and hear
• See a computer screen and read paper and electronic documents
• Occasionally lift and/or move objects up to 30 pounds
• Tolerate a minimal to moderate noise level typical of a corporate office setting