Enrollment Director

The Enrollment Director (ED) for Independent K-12 (IK12) Schools is accountable for the recruitment, enrollment, and retention of students for their school(s) and campus(es). The ED reports to the Lead Enrollment Director (LED) for their region, or Vice President of Enrollment Growth, and drives enrollment growth on their campus(es) in collaboration with other campus stakeholders. This position is responsible for developing and executing strategic initiatives to attract, enroll and retain students. As a key member of the school leadership team, the ED needs a passion for education, a data-driven mindset, and exceptional relationship-building skills. The ED works in close partnership with school leadership and their Regional Director to deliver enrollment growth in alignment with our Mission, Vision and Values. RESPONSIBILITIES:Drive new student enrollment to meet or exceed established enrollment KPIsPartner closely with school leadership and operational leadership to drive enrollment funnel conversations and achieve enrollment targets and KPIsMaintain accurate and up-to-date records in our CRM system while leveraging its features to track, analyze, inform and enhance the enrollment processCreate accurate enrollment projections by analyzing data, monitoring trends, and developing insights to support strategic decision-makingPartner with school leadership to develop, implement and support retention and re-enrollment activitiesEffectively leverage resources to ensure prompt response to and effective handling of all inquiriesManage the campus-based marketing and communications (including social media) in partnership with the Marketing and Communications teamManage enrollment events from concept to implementationProvide on-going consultation to prospective students, applicants and familiesDeliver effective in-person campus tours along with follow-up touchpoints that result in applications and enrollmentsEnsure that administrative activities are completed in accordance with prescribed SOPs and timelines. These activities include but are not limited to: the application processstudent assessmentscompletion of enrollmentIncrease awareness of your campus(es) admissions through outreach, which includes building relationships with local companies, organizations, feeder schools, associations, communities, and currently enrolled and new familiesRegularly evaluate resources and demand to establish appropriate prioritization of work, allocation of support resources, and effective time management to deliver optimal resultsQuickly identify and resolve any issues or challenges that arise in the enrollment process to ensure a positive experience for all stakeholdersDemonstrate professional behavior, including discretion, good judgment and integrity EXPECTATIONS:Attend to and manage all aspects of the new enrollment funnel process for the assigned campus(es) and ensure that all actions are taken in accordance with the Enrollment SOP. Enrollment funnel activities include, but are not limited to:Prospect engagementInquiry communication and follow-upTour scheduling & deliveryConversion to applicationPost-application follow-upContract delivery and follow-upMeet or exceed established enrollment targets in collaboration with campus and school operations leadershipCreate and maintain a campus-based recruitment and communication plan including the management of social media ESSENTIAL SKILLS & EXPERIENCE:Experience:At least 3 years in a sales or lead conversion role with KPI accountability.Bachelor’s degree in business, education, or a related field.Proven success in high-ticket conversion activities; education sector experience is a plus.Qualifications:Adaptability in a fast-paced and evolving environmentTrack record of creative problem-solvingStrong lead conversion expertiseTrack record of effective use and stewardship of dataExcellent communication skillsStrategic and decisive mindset with the ability to manage priorities effectivelyCommunication & Interpersonal Skills: Ability to present and communicate clearly and concisely to all levels of professionals, including Senior LeadershipExhibits interpersonal skills for creating productive working relationships with various stakeholdersExhibits and fosters transparency in all interactionsDemonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they ariseRemain accessible and responsive to all members of the SEG communityUse technology systems to communicate with members of the SEG community effectively Benefits:Full medical, dental, and vision coverage401(k) with company matchFlexible spending accounts (FSA)Tuition remission for employees’ childrenContinued education tuition savings through our university partners