Director of Enrollment

Lackawanna College is a private, accredited college serving Northeastern Pennsylvania with a main campus in downtown Scranton and 10 satellite centers. Our mission is to provide a quality education to all persons who seek to improve their lives and better their communities, offering direct paths to bachelor’s degrees, associate degrees, professional certifications, and modern career skills through Continuing Education.

About the role

The Director of Enrollment leads a results-oriented team to manage all strategic enrollment initiatives at the main campus in Scranton, PA. In collaboration with administrators and staff, the Director develops and implements a comprehensive recruitment plan to attract, enroll, and retain a diverse student pool. The role involves strategic planning, department management, and cross-departmental collaboration to ensure efficient enrollment operations and growth.

Responsibilities

• Manages all aspects of recruitment and enrollment for freshmen, transfers, re-enrolls, part-time, non-matriculating, and international students at the main campus.
• Provides leadership to enrollment staff in reaching strategic and enrollment goals.
• Leads and oversees the development of a territory management plan for counselors and improvement plans as needed.
• Oversees daily operations of the enrollment department, including prospect identification, recruitment, relationship development, application evaluation, conversion, and processing.
• Collaborates with departments involved in enrollment and retention to ensure a cohesive and efficient process across all locations.
• Manages funnels and reports to ensure accurate enrollment data and provides regular updates to administration and staff.
• Ensures compliance with enrollment department policies and procedures.
• Develops recruitment strategies to enhance enrollment for all programs.
• Works with academics and marketing to ensure up-to-date information is available for prospective students.
• Stays informed about developments in higher education and implements best practices, methods, and systems.
• Participates in institutional strategic planning and accreditation processes.
• Develops and manages the department budget.
• Works during high-impact periods, including the month prior to the start of the semester, the first two weeks of the semester, town halls, open houses, and enrollment/orientation events.
• Performs other duties as assigned.

Requirements

• Bachelor’s Degree in Management, Business, Marketing, or related field (required).
• Master’s Degree in Management, Business, Marketing, or related fields (preferred).
• 5+ years of recruitment/sales experience (required).
• Prior experience as a Director of Admissions or Enrollment Management in Higher Education (required).
• Experience building a recruitment plan to fill cohorts of programmatic enrollment.
• Prior supervisory experience in a non-traditional educational setting (preferred).

Skills

• Broad understanding of marketing and promotion of higher education, as well as knowledge of innovative and advanced recruitment techniques/technologies.
• Strong collaboration and leadership skills.
• Ability to analyze recruitment-related data as part of an enrollment management plan.
• Outstanding communication, organizational, and interpersonal skills.
• Commitment to the fulfillment of the College’s mission.