Enrollment Content Specialist (Strategic Marketing and Communications)

About the role

Reporting to the Assistant Director of Enrollment Content, within the division of Strategic Marketing and Communications (SMC), the Enrollment Content Specialist is responsible for discovering, developing, and writing high-quality, actionable content designed to elevate Temple's reputation and increase awareness and interest in Temple among prospective students and families. The Enrollment Content Specialist will deeply understand enrollment motivators of key audiences and the mission, framework messages and brand language of Temple University. The position works closely with the SMC Enrollment Marketing, Advertising, Operations and Visual Strategy teams to produce powerful marketing materials that deliver user-centered, strategic messages, aligning across campaigns and throughout the enrollment funnel. This position requires a high level of creativity, agility, accuracy, attention to detail and flexibility to be able to respond quickly when needed and adapt content accordingly.

Responsibilities

• Produces high-quality, goal-oriented and brand-aligned content for enrollment materials including advertising, print, email, social media, and other digital marketing channels designed to generate and nurture quality leads through the enrollment funnel and ultimately enroll students.
• Researches, writes, and fact-checks compelling and accurate content.
• Customizes existing SMC news content for enrollment marketing, tailoring key messages and content positioning by audience, platform, and purpose.
• Assists the Assistant Director of Enrollment Content to develop and maintain enrollment content strategies for related key audience segments across the undergraduate, graduate and applicant audiences.
• Develops quality content quickly, juggles competing priorities, follows project schedules, and meets deadlines.
• Keeps user needs and behavior at forefront; participate in team analysis of metrics and use those insights to continuously improve content outputs.
• Remains current on trends and best practices in marketing, with a focus on higher education and enrollment.
• Stays up-to-date and knowledgeable on best practices regarding the use of emerging technologies, including generative AI, in carrying out tasks and abides by internal guidelines related to the use of these tools.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in communications, media, English, journalism, marketing, or a related field
• At least 2 years experience in writing for an advertising or marketing function in a full-time professional environment
• An equivalent combination of education and experience may be considered

Qualifications

• Experience working in higher education marketing or a similarly complex marketing environment
• Experience in enrollment content development
• Experience writing advertising copy (headlines, calls-to-action, etc.) for a variety of platforms

Skills

• Proven collaborator who works with teams across functions
• Proficient in the Microsoft Office suite of products
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work
• Superior organizational skills - must be able to effectively prioritize and meet deadlines
• Ability to quickly acclimate to different environments and openness to new processes and technologies
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them
• Strong attention to detail and ability to utilize data and insights to determine decisions
• Ability to work well under pressure
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team
• Ability to work independently and efficiently
• Demonstrated excellent organizational time management skills
• Ability to handle confidential matters with discretion
• Ability to attend staff events as needed (including occasional nights and weekends)

Benefits

• Hybrid work schedule
• Full medical, dental, and vision coverage
• Paid time off
• 3 Personal Days
• Tuition remission — eligible employees and their dependents can obtain a degree tuition-free
• Generous retirement plan

Pay

Salary Grade: T24. A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source.