Enrollment Communications Manager - Digital Learning - UTK
About Our Client
The organization is a large public university with a history dating back to 1794. It serves over 38,000 students and employs 10,000 staff statewide. As a flagship land-grant university, it offers a wide range of academic programs across multiple colleges and maintains extensive partnerships with industry and national research laboratories. The institution emphasizes its mission of learning, engagement, service, and leadership, supporting employee development and fostering a strong, inclusive community.
About the Opportunity
The Enrollment Communications Manager is responsible for developing and executing a digital engagement strategy aimed at attracting, converting, and nurturing prospective students for fully online programs. This role collaborates with internal teams to create scalable, data-driven marketing and communication campaigns that align with enrollment and student success goals, supporting a sustainable communication ecosystem across various platforms.
Responsibilities
- Develop and implement comprehensive digital engagement strategies for enrollment
- Collaborate with internal partners to align communications with enrollment and retention objectives
- Manage relationships with teams within Digital Learning and other university units
- Translate student success goals into effective marketing and communication campaigns
- Utilize data to inform scalable campaign strategies across multiple platforms and CRMs
Requirements
- Experience in digital marketing and communications, preferably within higher education
- Ability to manage cross-functional relationships to support enrollment goals
- Proficiency in data-driven campaign development and execution
- Knowledge of digital platforms and CRM systems used in enrollment communications