Engineering Manager, Site Experience & Lead Gen

Scope of Responsibilities

People Development

• Invest meaningfully in your direct reports' growth — proactively create stretch projects, expanded scope, and visibility opportunities.
• Treat career development as ongoing, not a once-a-year conversation.
• Provide architectural mentorship — coach engineers on system design, trade-offs, and long-horizon thinking, not just task execution.
• Run consistent 1:1s, goal-setting, and performance review cycles.
• Communicate the "why" behind decisions, including unpopular ones, so the team can make better-aligned calls independently.
• Foster psychological safety — model vulnerability, own your own mistakes openly, and make it safe for engineers to ask questions and admit gaps.
• Adapt your style to each individual, and actively solicit feedback on how you're doing as a manager.

Technical and Platform Ownership

• Own the platform around the storefront: deploy pipeline, developer tooling, AI-assisted developer experience, and the microservices and data layers that increasingly back storefront-adjacent features.
• Champion observability, resiliency, and performance across the storefront and supporting services — Sentry hygiene, performance budgets, alerting, and on-call practices.
• Champion exploration of AI and emerging developer practices to multiply team output and developer experience.
• Collaborate with the Director of Engineering on technical roadmap, balancing feature work, tech debt, and platform investment.
• Stay hands-on where it unblocks the team — bug fixes on the storefront, tooling work, and microservices scaffolding.

Process and Delivery

• Lead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets with unambiguous acceptance criteria.
• Identify and mitigate risks throughout development lifecycles and iterative sprints.
• Foster a culture of test-driven development, code review, and engineering quality.
• Promote a culture of impeccable documentation across all code bases.

Cross-Functional Partnership

• Partner with Product and Product Design on requirements, feasibility, trade-offs, and the product roadmap.
• Partner with Marketing, eCommerce, and Data teams on experimentation programs, storefront features, and analytics implementation (pixels, GTM, marketing tech ops, both client- and server-side).
• Ensure compliance with accessibility standards (WCAG 2.1) and privacy frameworks (GDPR, CCPA, etc.).

The Right Candidate: Qualifications & Personal Attributes

• Education: Bachelor’s Degree Required
• Experience / Requirements:
• 6+ years in software engineering and 2+ years in a people leadership role.
• Demonstrated track record of growing and developing direct reports.
• Experience managing 3+ direct reports.
• Strong TypeScript fundamentals and experience with modern JavaScript frameworks (React, Remix, Next.js, etc.).
• Experience with Node, Python, or Ruby for backend services and microservices.
• Experience with CI/CD pipelines, deploy infrastructure, and developer tooling.
• Experience implementing and leading agile processes.
• Genuine enthusiasm for AI as a force multiplier for engineering teams — curiosity about emerging tools and how they reshape developer workflows.
• Communicates the "why" behind decisions, and writes well-scoped tickets with unambiguous acceptance criteria.
• Experience with marketing and analytics pixels, Google Tag Manager, and marketing tech ops; comfortable working with marketing and data teams on web events, both client-side and server-side.
• Experience with cloud services and architectures (GCP preferred).
• Effective at influencing, building trust, and collaborating cross-functionally.
• Hard working and willing to roll your sleeves up — no job too big or too small.
• Entrepreneurial spirit — thrive in a dynamic, fast-paced, fluid environment; comfortable with ambiguity and proactive about leading projects.
• Nice to Haves:
• Shopify Hydrogen / Shopify Plus experience.
• React experience specifically (vs. other JS frameworks).
• Hands-on experience using AI tooling (Claude Code, Cursor, Copilot, etc.) to improve developer workflows or team processes.
• Experience with experimentation platforms (GrowthBook, Optimizely, LaunchDarkly, etc.).
• General security best practices awareness.
• Start-up experience.
• Scrum Master or similar certifications.
• Interest in bridal, suiting, and fashion.

Why Birdy Grey: Benefits & Perks

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes