Engagement Director, Omni-Channel Marketing

Responsibilities

• Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management
• Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level
• Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath’s SDLC process, that communicate tasks, milestone dates, status and resource allocations
• Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs
• Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training
• Act as client relationship manager, serving as point of contact for escalation and ad hoc needs
• Provide strategic oversight and support of the technology and systems used within the client’s ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals

Requirements

• Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications
• 10 years of experience in Business Analysis, Product Management, or Project Management
• Familiarity with requirements, timelines, user flows
• Working knowledge of the SDLC and Agile methodologies
• Experience launching 5 or more IT platforms/software for Enterprise Accounts

Preferred Experience

• Experience working in an agency or consulting setting
• Experience working with Optimizely Platform

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things.

Reply services include Consulting, System Integration and Digital Services. Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.