Enablement & CRM Lead

About the role

The Enablement & CRM Lead for the Americas will serve as a regional expert, facilitator, trainer, and trusted partner to ensure the effective, consistent, and value-driven use of Microsoft Dynamics and Go-To-Market enablement tools across the end-to-end Lead-to-Cash lifecycle.

Responsibilities

• Act as a catalyst in driving disciplined, insight-driven lead management, opportunity execution, and customer handoffs, enabling measurable improvements in pipeline health, seller productivity, customer experience, and revenue outcomes.
• Embed CRM and enablement platforms as the system of execution and source of truth, transitioning the region toward more data-driven, intelligent sales workflows that reduce manual effort and improve decision quality.
• Partner with functional SMEs, Sales Operations, Marketing, Customer Service, IT, and Digital/Platform teams to support the design, testing, and deployment of solutions that simplify workflows, improve data capture, and enable more intelligent, insight-driven selling behaviors.
• Support and improve lead management, routing, qualification, sales handoffs, and customer service transitions, ensuring clear signals, ownership, and execution consistency across the lifecycle.
• Represent regional business needs, constraints, and enhancement requests to Global Enablement and Platform Product teams, providing practical input into platform and enablement roadmap priorities.
• Audit CRM usage, behaviors, and workflows to identify adoption gaps, inefficiencies, and sources of friction, prioritizing improvements based on data and usage patterns.
• Create and maintain enablement assets and documentation, including process maps, role-based user guides, data definitions, deployment materials, and reference content.
• Manage CRM user access, roles, profiles, and security settings in alignment with enterprise governance and data privacy standards.

Requirements

• Experience managing processes and functionality within MS Dynamics
• Experience supporting CRM platforms, sales operations, sales enablement, revenue operations, or business process improvement initiatives
• Strong understanding of sales workflows, lead management, opportunity management, customer handoffs, data quality, and CRM adoption challenges
• Ability to translate system capabilities and process changes into clear, practical guidance for business users
• Comfort partnering across Sales, Marketing, Customer Service, IT, and global enablement or platform teams
• Strong communication, training, documentation, troubleshooting, and stakeholder-management skills
• A continuous-improvement mindset with the ability to identify patterns, solve workflow issues, and influence adoption without relying solely on formal authority

Qualifications

• Bachelor’s degree (B.A. or B.S.) in systems, sales, marketing, or similar field