Employer Brand Manager

Posted via SalaryGuide — the career platform built for marketers. OpenAI is hiring an Employer Brand Manager for a senior individual-contributor role spanning employer brand strategy, talent narratives, campaigns, content, and candidate experience. The position pays $190K-$240K plus equity and eligible performance bonuses and is available in San Francisco, New York City, or remotely within the US. Before applying, compare this range with employer branding and talent marketing benchmarks on SalaryGuide. You can also review the company and role context and tailor your resume to this exact job description. Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts. Role SnapshotOriginal title: Employer Brand ManagerCompany: OpenAILocation: San Francisco, CA; New York, NY; or Remote in the USWorkplace type: HybridEmployment type: Full-timeExperience: 7+ yearsCompensation: $190K-$240K plus equity and eligible performance bonuses Company OverviewOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. It develops and deploys AI systems with safety and human needs at the core of its mission. About the RoleThe Employer Brand Manager will build and scale the strategy, narrative, and operating system that shape how priority talent understands OpenAI. This senior individual contributor will position OpenAI as a frontier research lab and translate its mission, culture, technical ambition, and opportunity for impact into credible campaigns, stories, recruiting resources, and candidate experiences. ResponsibilitiesLead OpenAI’s employer brand strategy across priority talent audiences.Develop a distinctive and credible "why OpenAI / why now" talent narrative.Use candidate, employee, recruiter, and market insights to refine audience priorities, positioning, content, and candidate experience.Build a scalable content and enablement system covering the careers site, employee stories, job descriptions, outreach, events, closing materials, and recruiter guidance.Ensure the external employer brand remains consistent throughout the candidate journey, from initial awareness through onboarding.Measure brand perception, audience engagement, candidate understanding, candidate experience, and recruiting impact.Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners. Qualifications7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field.Experience working across both high-growth startups and larger, established organizations.Experience building an employer brand capability from the ground up and translating strategy into scalable systems and content.Exceptional writing and editing skills, including the ability to make fast-moving technical work accessible without losing accuracy or nuance.Ability to build trust with technical leaders and influence senior technical stakeholders.Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.Sound judgment in high-stakes environments where accuracy, approvals, and discretion matter.Experience leading external agencies or creative partners and using AI tools to improve the creativity, quality, and scale of work. Compensation and BenefitsBase salary: $190,000-$240,000Generous equity and performance-related bonuses for eligible employeesMedical, dental, and vision insurance, with employer contributions to Health Savings AccountsHealth FSA, Dependent Care FSA, and pre-tax commuter expense accounts401(k) retirement plan with employer matchPaid parental, medical, and caregiver leavePaid time off, paid company holidays, office closures, and paid sick or safe timeMental health and wellness supportEmployer-paid basic life and disability coverageAnnual learning and development stipendOffice meals and eligible meal-delivery creditsRelocation support for eligible employeesAdditional benefits may include charitable donation matching and wellness stipends Apply Through SalaryGuideOpen the full role on SalaryGuide to review the position in context, benchmark the $190K–$240K range, and tailor your resume to OpenAI's requirements.