Email Specialist

What You’ll Do

• Build and deploy email marketing campaigns from audience selection and segmentation through scheduling, QA, and deployment.
• Design email templates independently, ensuring layouts render correctly across mobile and desktop environments.
• Design ad creative for social and display channels, from concept through final production.
• Use AI writing tools to develop and iterate on copy for emails, ads, and other campaign assets.
• Manage and maintain a library of HTML email templates, landing pages, and forms.
• Identify, export, and manage email lists and segments by campaign to ensure the right message reaches the right audience.
• Build and execute an A/B testing calendar covering subject lines, audience segments, creative, offers, and CTAs, and translate results into recommendations.
• Monitor campaign performance across key metrics and bring forward data-informed ideas to improve results on an ongoing basis.
• Document email marketing processes, best practices, and campaign procedures to support consistency across the team.
• Stay current on email deliverability standards, design trends, and AI tool capabilities, and apply relevant updates to your work.

What We’re Looking For

• 3 to 4 years of hands-on experience executing email marketing campaigns across all phases of the process.
• Demonstrated ability to design email templates and ad creative independently, without reliance on a dedicated design team.
• Hands-on experience using AI tools (such as ChatGPT, Claude, or similar) to generate and refine marketing copy.
• Proficiency with design tools such as Canva, Figma, or Adobe Creative Suite.
• Experience with Marketo or similar marketing automation and email platforms.
• Working knowledge of HTML as it applies to email template builds and maintenance.
• Comfort working with data and performance metrics including open rate, CTR, CVR, and CPA, with the ability to draw actionable conclusions.
• Familiarity with paid social and display advertising is a plus.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously without dropping the ball.
• Clear written and verbal communication skills.
• A collaborative team player who can also work independently and take full ownership of their workload.
• Bachelor's degree in marketing, communications, business, or a related field.

Benefits You’ll Receive

• Competitive base salary
• Two weeks paid vacation in your first full year
• Fitness reimbursement
• Employee referral bonus program
• Health, Dental, Vision, HSA, and FSA coverage effective the 1st of the month following your hire date
• 401(k) with company match
• Paid holidays