Email & SMS Marketing Specialist

The pay range for this role is $70,500 - $82,000/yr USD.

About the role

Skechers is seeking a Digital Marketing Specialist, CRM to support the execution and optimization of our email & SMS marketing program to drive customer engagement, conversion, and retention. In this role, you will assist in the daily building and scheduling of all marketing emails, creative brief writing, SMS copywriting, and audience segmentation. This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class customer marketing experience. This position is based in Manhattan Beach, CA and requires a hybrid work schedule.

What You'll Do

• Marketing Email & SMS Execution & Operations
• Build and schedule marketing email sends in Salesforce Marketing Cloud
• Content Builder, ensuring correct links, products, and images
• Write creative briefs for the graphic design team to follow when developing email creative, selecting relevant products and providing appropriate copy and direction
• A/B Testing Support
• Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps across marketing emails
• Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.)
• Monitor live tests, ensure correct targeting, and compile post-launch results
• Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings
• Creative & Asset Coordination
• Partner with the Creative Admin to ensure timely delivery of creative assets for marketing emails
• QA all creative elements for business and content accuracy (copy accuracy, link integrity, correct images/modules)
• Track creative dependencies and ensure all send components are delivered on schedule
• Reporting & Insights Support
• Generate weekly and monthly performance insights for marketing and promotional emails & SMS sends, including engagement metrics (open rate, CTR), conversion, and unsubscribe trends
• Compile A/B test results and performance recaps to support campaign optimization
• Partner with Analytics and Email Marketing Manager to surface key learnings and improvement opportunities
• Maintain ongoing reports and dashboards that track marketing email & SMS program health and incremental performance

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3-5 years of experience in CRM or email marketing
• Experience in eCommerce or digital environment preferred
• Must be able to work hybrid schedule from our Manhattan Beach, CA office