Email & SMS Marketer — Fully Remote

About the role

Email & SMS Marketer — ArabCollective (via CoTrain) Remote · 3‑month contract (through BFCM, path to ongoing). About ArabCollective: CoTrain is hiring on behalf of ArabCollective, a brand celebrating Arab culture through clothing, caps, accessories, and kids’ products. They sell internationally — operations in Toronto and Cairo, customers across North America, the UK and Europe, and the Gulf. CoTrain is a vetted marketplace that connects companies with elite, pre‑screened talent, so you go straight to real work. They need a hands‑on email and SMS marketer who turns customer insight into campaigns that sell, builds automated flows, and makes Klaviyo a stronger part of their Shopify business. You plan the strategy and do the work — not just schedule emails. The first big job is Q4: Black Friday, Cyber Monday, and December gifting. You get them ready for it, then keep building.

Responsibilities

• Audit the current Klaviyo setup, Shopify integration, campaigns, flows, segments, and tracking — and turn it into a clear priority list.
• Plan and run the Q4 calendar: BFCM build‑up (early‑access list, teasers, launch, extension) and December gifting / shipping‑deadline sends, built around product launches, cultural moments, and real‑deadline offers.
• Write on‑brand subject lines, preview text, and copy — a mix of designed emails and plain‑text founder‑style letters — and build in Klaviyo with the design team.
• Segment by engagement, purchase history, product interest, customer stage, and region; send in local time where it makes sense; manage frequency and protect against list fatigue.
• Build/fix the core flows: welcome, early‑access signup, abandoned checkout, browse abandonment, post‑purchase, second‑purchase, birthday, and win‑back — checking triggers, timing, exclusions, and conflicting offers.
• Set up and test Shopify discount codes with the team so each email's offer matches checkout.
• Launch SMS from the ground up: number registration (US/Canada first), consent‑based signup, compliance, targeting, and a small set of high‑value texts and flows that complement email rather than duplicate it.
• Own deliverability and list health: SPF/DKIM/DMARC, Gmail/Yahoo bulk‑sender rules, Smart Sending, suppression and inactive‑contact practices, with guardrails that pause sends when numbers go the wrong way.
• Test offers, copy, creative, audiences, and timing — judged on clicks, conversions, revenue per recipient, list growth, and flow performance, not open rates alone.
• Work draft‑and‑approve: build, share previews, send nothing until approved, with clean naming and records.

Requirements

• Hands‑on Klaviyo + Shopify experience for an eComm brand, across both campaigns and flows; comfortable with Shopify discount setup and basic DNS/email authentication.
• Examples of work with measurable results — starting point, what you changed, how you measured it.
• Experience planning and running BFCM / holiday campaigns, ideally for an international audience.

Qualifications

• Strong English copywriting and a real feel for Arab culture and culturally relevant moments (Arabic copywriting is a plus, not a requirement).

Skills

• Practical grasp of segmentation, testing, deliverability, and SMS consent — or the judgment to flag what needs specialist review.
• Organized and proactive — spots a problem, suggests a fix, and follows through without being handed every task.