Email Marketing Specialist - Corporate (Las Vegas)

About the role

The Email/Mobile Marketing Specialist supports Caesars Entertainment’s fast-paced team in driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing, and promotional campaigns.

Responsibilities

• Execute email and mobile communications.
• Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines.
• Provide suggestions and improvements to your own work and that of other team members.
• Develop and demonstrate subject-matter expertise in email and mobile marketing.
• Execute complex emails, mobile messages, and campaigns.
• Establish relationships with key property contacts.
• Build and rigorously test each email, verifying copy, layout, links, dynamic content, and spam risks.
• Perform flawless quality assurance (QA).
• Perform all other related and compatible duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Business, Communication, or related field.
• Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, and calls to action.
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.).
• Excellent written and oral communication skills; ability to communicate comfortably with all levels of the organization.
• Experience with ExactTarget, Salesforce Marketing Cloud, Airship, or other marketing execution software.
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver).
• Strong email-related HTML experience; web design experience preferred.
• Demonstrates up-to-date knowledge in email best practices for design, subject lines, layout, copy, and calls to action.
• Ability to manipulate HTML and create emails without the use of a WYSIWYG within the email service provider tool.
• Proficiency in AMPscript or other scripting language to create variations within a single email.
• Ability to write and execute SOQL queries and/or understand database querying.
• Superior communication, writing, presentation, and follow-up skills.
• Evidence of learning quickly and building on existing business foundations.
• Excellent time and project management with exceptional attention to detail.
• Ability to take ownership, work independently with minimal direction, and contribute as part of a team.
• Ability to plan, prioritize, and organize effectively while handling multiple high-priority projects and shifting priorities.
• Passion for email marketing, drive to achieve results, detail orientation, self-motivation, and enthusiasm for responsibilities.
• Strong working knowledge of the internet and familiarity with content management tools, new media, and/or product development.
• Proven ability to manage multiple, different streams of work in a challenging, dynamic environment.
• Ability to work in areas containing dust, secondhand smoke, varying noise and temperature levels, lighting, vibration, crowds, and air quality.
• Ability to work in a fast-paced environment.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions, and acquisitions. Our resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. We focus on building loyalty and value with our guests through impeccable service, operational excellence, and technological leadership. The company is committed to its Team Members, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework. Our mission is to “Create the Extraordinary,” and our vision is to “Create spectacular worlds that immerse, inspire, and connect you.”