Corporate Marketing Specialist
Quest Safety Products, Inc · Indianapolis, IN · 3 wk ago
MarketingVolunteer
About the role
This is some of what you’ll do at Quest.
Responsibilities
- Develop, document, and execute go-to-market strategies across key verticals.
- Translate business objectives and sales priorities into coordinated, actionable marketing campaigns.
- Ensure marketing efforts are tied to revenue goals, vertical growth, and customer segments.
- Develop and execute supplier co-op marketing initiatives aligned with growth goals.
- Coordinate timelines, branding, approvals, and deliverables with supplier partners.
- Track participation, assets, and performance to ensure visibility and accountability.
- Maintain accurate, consistent, and effective sales and brand collateral.
- Audit and refresh materials to ensure alignment with branding, messaging, and offerings.
- Develop sales enablement tools that support customer-facing and internal teams.
- Gather feedback from Sales to continuously improve messaging and asset effectiveness.
- Support campaigns designed to generate and nurture marketing-qualified leads.
- Partner with Sales to align campaigns with quarterly priorities and revenue goals.
- Track performance and optimize messaging, targeting, and offers.
- Plan and execute recurring email communications for product updates, supplier initiatives, and company messaging.
- Monitor engagement metrics and support continuous improvement.
- Manage and grow Quest’s LinkedIn presence.
- Develop and maintain a content calendar aligned with brand, culture, certifications, and customer value.
- Monitor engagement and benchmark competitor activity.
- Support website updates to ensure accuracy, relevance, and sales effectiveness.
- Aid in the creation of landing pages, product content, SEO updates, and digital storytelling.
- Maintain a centralized library of approved marketing and sales assets.
- Ensure materials are organized, current, accessible, and aligned with sales strategy.
- Compile campaign and program data.
- Assist with performance summaries to support leadership decision-making.
Requirements
- Bachelor’s degree in marketing, communications, or a related field (or related degree with relevant internship experience)
- 3+ years of experience in a marketing or related role
- Proficiency with digital marketing tools and platforms, including:
- Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro)
- Email marketing and social media platforms
- SEO tools
- Salesforce, SmartLead AI, and Microsoft Office
- Strong strategic thinking skills with the ability to connect marketing efforts to business and revenue goals
- Excellent organization, time management, and project coordination skills
- Strong written and verbal communication skills
- Ability to work independently while collaborating cross-functionally
- Detail-oriented with a creative, problem-solving mindset
Qualifications
- Experience in a B2B environment
- Familiarity with Digital Asset Management (DAM) systems