Email Marketing Specialist

Essential Functions

• Develops moderately complex web and print content and marketing materials.
• Acts as a strategic contributor for the communications team and creates marketing materials for the marketing team.
• Attends meetings designed for content planning and development.
• Ensures consistent messaging and maintains University brand and style.

Admissions & Financial Aid Essential Functions

• Develops moderately complex content for a variety of channels including email, SMS, print, web, social media, signage, advertising, reports, and other communications collateral.
• Writes and edits ad-hoc and campaign content for higher education marketing across diverse target audiences, adhering to branding, style guidelines, and industry best practices.
• Modifies messaging according to target audience, communication goals, and the channels employed.
• Proficiently reviews and edits content with an understanding of HTML as needed, with minimal guidance or oversight.
• Plans, creates, tests, and deploys all email, SMS, and print communications.
• Manages multiple campaigns simultaneously under tight deadlines with strong attention to detail, ensuring quality assurance, strategic sending, and delivery optimization.
• Analyzes email campaign results; identifies areas for improvement; implements enhanced strategies using A/B testing, send tracking, and KPI analysis.
• Leverages Slate Deliver capabilities and email marketing automation experience to own and implement best practices for the email/SMS/print marketing program.
• Creates Slate Portals or Express Portals for Landing Pages as needed.
• Serves as a strategic contributor for the communications team in content creation, ensuring design and branding consistency across all materials.
• Supports the marketing team in producing and editing high-quality marketing materials — including promotions, advertising, and publicity — with a consistent voice and attention to quality.
• Creates web graphics, templates, and other visual assets in alignment with University branding standards.
• Manages the Marketing Communications calendar within the team's project management system (Airtable), ensuring timely execution of deliverables.
• Maintains and updates applicable databases and tracking systems in a timely and accurate manner.
• Supports events and promotions, including vendor contact, client and designer interfacing, materials development, and milestone tracking.
• Ensures the target audiences for all email/sms/print messages align with the content for the given target audience.
• Works collaboratively with subject matter experts (SMEs), creative teams, and University departments to fact-check content, surface new stories, and ensure high-quality deliverables.
• Collaborates with department stakeholders including deans, directors, department heads, university marketing teams, and third-party agencies.
• Maintains strong working relationships between the Marketing & Communications, Systems, and Data teams for testing, monitoring, and system maintenance.
• Leads and attends meetings related to communications planning, data, and Slate Deliver.
• Attends unit-specific events and meetings to support and lead message planning and content development in alignment with University goals and priorities.

Physical Effort

• Most work is sedentary, completed within an office setting.
• Employee must be able to move about the campus to meetings and travel to locations outside of the University of Pittsburgh.
• May be required to move objects up to 50 pounds occasionally.

Minimum Education Level Required

Bachelor's Degree

Minimum Years Of Experience Required

2

Work Schedule

Monday - Friday, 8:30 a.m. - 5:00 p.m., some mornings, evening sna

Work Arrangement

Hybrid: Combination of On-Campus and Remote work as determined by the department.

Hiring Range

TBD Based Upon Qualifications

Relocation Offered

No

Visa Sponsorship Provided

No