Email Marketing Specialist

About Our Retail Group We are an award-winning, growing retail group based in Augusta, GA, bringing carefully curated fashion, outdoor lifestyle gear, and children’s apparel to our local community and nationwide. Our group includes three distinct boutique brands:The Swank Company: A stylish boutique destination offering on-trend women’s clothing, shoes, accessories, and unique gifts.Posh Tots: A premier children’s boutique offering the latest apparel, accessories, and gifts for your little ones.Escape Outdoors: Equipping our community for everyday adventure with premier outdoor apparel, footwear, and lifestyle gear. Position Summary Job Title: Email and SMS Marketing Specialist (The Swank Company, Posh Tots, Escape Outdoors)Employment Type: Part-Time / Full TimeLocation: Hybrid / Remote We operate three distinct, established retail boutique brands: The Swank Company (contemporary women’s apparel and gifts), Posh Tots (premium children’s clothing), and Escape Outdoors (outdoor lifestyle apparel). We are looking for a highly skilled E-commerce Email Marketing Manager to take complete ownership of email marketing across all three brands.We do not want someone who simply builds and sends emails. We need a strategic owner who has in-depth Shopify experience, can handle ideation, copywriting, and creative design to full execution of our emails and SMS, and will manage the entire email and SMS marketing lifecycle with very little hand-holding. Key Responsibilities 1. Klaviyo Management, Strategy & VolumeManage Klaviyo accounts across all three brands, building and executing strategic email and SMS calendars.Ideate, design, and send out a minimum of 3 emails and 3 SMS campaigns via Klaviyo per week, per brand (a minimum of 9+ campaigns weekly across the group).Determine optimal sending frequency, timing, and audience segmentation.Manage, audit, and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, winback, etc.).Maintain list health and deliverability while deeply understanding each brand’s customer profile and voice.2. Email Design & Copywriting ExecutionHandle both the creation of compelling copywriting and the visual creatives to match every email and SMS campaign.Create polished, conversion-focused emails utilizing exceptional graphic design skills, strong visual hierarchy, and mobile-first layouts.Adapt designs and copy seamlessly to fit the unique aesthetic of women's fashion, children's boutique apparel, and outdoor lifestyle brands.Deliver completely finished, professional campaigns with zero typos, broken links, incorrect pricing, or formatting mistakes.3. Product Selection & MerchandisingAutonomously research our Shopify websites and inventory data to determine optimal product features based on bestsellers, new arrivals, seasonality, and trends.Strategically merchandise assortments and drive product storytelling to maximize cross-selling and revenue.Proactively pitch campaign themes rather than waiting for direction on what to feature.4. In-Depth Shopify & Technical IntegrationLeverage in-depth, hands-on experience with Shopify and its deep integration with Klaviyo.Navigate product feeds, customer behavior data, and dynamic recommendations to troubleshoot and build highly targeted segments.5. Analytics, Reporting & ROITrack and report on revenue attribution, click rates, conversion rates, and revenue per recipient.Continuously A/B test subject lines, creative designs, offers, and timing.Provide regular performance reports with actionable insights to replicate successful campaigns. Ideal Candidate ProfileIn-depth Klaviyo experience is mandatory.Dual capability to independently produce both high-quality written copy and beautiful graphic design/creatives.Proven experience managing Email & SMS for established e-commerce brands (fashion, children’s retail, or lifestyle strongly preferred).Comfortable ideating and executing a high volume of campaigns (minimum 3 emails and 3 SMS per week, per brand).Advanced expertise in complex segmentation, dynamic flows, and deliverability.Highly organized, proactive, and capable of managing multiple distinct brand voices simultaneously. Benefits & PerksCompetitive salary based on experienceFor on location staff: Employee discount across all group brands (The Swank Company, Posh Tots, and Escape Outdoors) Opportunities for growth and career advancement within a dynamic, expanding retail group Application Process IMPORTANT: We will only entertain applicants who submit their application through our specified form. Applications sent via other methods will not be reviewed.Please submit your application, portfolio, and required details here: https://blossom-silica-c92.notion.site/3d0cdf25aaac809b8548c96fa8425130?pvs=105 IMPORTANT: Shortlisted applicants will be asked to complete a brief assessment task to demonstrate their design, copywriting, and strategic capabilities.