Email Marketing Specialist

Position Summary

The Email Marketing Specialist is responsible for optimizing how patients and practitioners engage with IFM by managing end-to-end email campaigns, databases, and newsletters. This role leverages content-driven messaging and intuitive targeting to nurture audiences and drive engagement. Additionally, the specialist ensures data integrity, platform integrations, and strict compliance with evolving privacy regulations, mailbox provider requirements, and analytics frameworks.

Primary Responsibilities

• Create email templates for single sends, automated emails and workflow processes for courses, membership, certification, partnerships, and other IFM programs using Hubspot; implement HTML code when needed.
• Track, analyze and report on the email channel’s performance.
• Test and ensure email readability and compatibility on a variety of devices, mobile and desktop, and email clients (Gmail, Outlook, etc.).
• Maintain authentication protocols including SPF, DKIM, DMARC, and domain alignment across email programs.
• Maintain and update the email communication calendar, collaborate with other departments to plan.
• Ensure compliance with global and domestic email and data privacy regulations, including CAN-SPAM, GDPR, and emerging state-level privacy laws, in partnership with Legal and IT as needed.
• Collaborate with stakeholders to schedule content promotion and build layouts, including graphics, for weekly newsletter across target audiences.
• Apply dynamic content and personalization logic within newsletters based on subscriber attributes and behaviors.
• Ensure accurate email tracking and attribution across analytics platforms, including GA4, by managing UTM standards, event tracking, and data handoff requirements.
• Monitor discrepancies between email platform metrics and downstream analytics and recommend corrective actions.

What We’re Looking For

• Associate’s Degree in Marketing, Communications, PR, Business, or related field, or equivalent experience required.
• 3+ years’ experience with email marketing, including deliverability management, compliance standards, marketing automation, email template styling and coding, HTML, lead nurturing, and web analytics.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Familiarity with GA4 event-based measurement and email attribution best practices.
• Ability to translate evolving platform and technical requirements into operational email practices.
• Experience collaborating cross-functionally with Data, IT, and Legal stakeholders.
• Potential for producing or conceptualizing elements of innovation, utility, and imagination towards project improvement, insight, or reflection.
• Strives to uphold IFM’s Core Employee Values to build a culture of trust and respect.
• Attention to Detail: Ability to be detail oriented and devote focus and a critical lens to produce high-quality work.
• Customer Focus: Demonstrated ability to relate to, anticipate, and communicate the customer’s perspective in consideration of decisions impacting IFM’s products or service levels to customers and clients.
• Communication: Excellent writer and communicator (in both written and verbal form) with an eye for consistency and ability to share complex information in a concise and easy to comprehend format.
• Collaboration: Works with colleagues to overcome obstacles and effectively share information to complete tasks or achieve a goal.
• Accountability & Execution: Ability to work independently and meet deadlines; ability to plan, prioritize, and focus on critical issues and see work through completion.
• Organizational Excellence: Demonstrated experience leading, taking initiative, ownership, and accountability for projects; able to react quickly with a strong sense of urgency. Understands and applies effective organizational techniques to stay focused, demonstrate efficiency in work and allocate/request appropriate resources when needed.
• Teamwork: Ability to collaborate with teams on communication processes, goals, schedules, and outcomes. Demonstrated ability to build and maintain positive relationships and actively contributes as a member of working teams to achieve results.
• Technical: Must have demonstrated expertise with MS Office Suite, Marketing Automation software (HubSpot strongly preferred), (MS Dynamics CRM), Adobe Creative Suite (preferred) or expertise in other digital graphics applications; willingness and ability to adapt to and learn new technologies and software.