Email Marketing Specialist

Responsibilities

• Assist in the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• Help monitor campaign performance and contribute to reporting and insights
• Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement
• Help maintain deliverability standards and support list hygiene practices
• Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices
• Contribute to workflow improvements and documentation
• Perform additional tasks and support ad hoc projects as needed

Qualifications

• 1–2 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred