Email Marketing Specialist

About the role

Our lifecycle program is where most of the customer relationship actually happens. Leads come in from paid campaigns, product quizzes, and website signups, and email and SMS carry them from first contact through purchase and back again. You'll own that program end to end for both brands: the automated tracks that run every day, the monthly promos and flash sales, and the launch sequences that put new products in front of the right people. You're inheriting a working system with real volume behind it — along with a mandate to audit it, rebuild what's underperforming, and design what doesn't exist yet.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities. We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

Responsibilities

• Lifecycle automation: Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer; Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn't earning its place; Build new tracks as products, audiences, and buying paths change; Develop segmentation and personalization strategies that make each send feel like it was written for one person; Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other
• Campaigns and promotions: Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in-house designers when a send calls for it; Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when;