Email Marketing Specialist

About the role

We are scaling, growing, and investing in marketing while others are pulling back. This role offers career security in a marketing world that is getting less secure by the month. You will own email at KLRE, working directly alongside leadership with a seat inside one of the most recognized real estate brands in the country. You will be in the room where decisions get made and you will own the outcome.

Who this is for

• You are elite in the email and marketing space—this is the entry point
• You can see how to make things better, come up with new strategies, and execute at a high level
• You finish what you start
• You have Salesforce dialed in and Salesforce Marketing Cloud even better
• You have built, deployed, and optimized campaigns inside SFMC with results to show for it
• You know every technical piece that keeps email landing: DKIM, SPF, DMARC, Google Postmaster Tools, Google Analytics GA4, Google Search Console, Google Tag Manager, UTMs, pixels, Meta
• You know how to keep every sending domain in compliance and spot deliverability problems before they become crises
• You know how to keep a database clean and build consumer journey maps and list segmentation strategies that make every send smarter
• You think in 360 automation—email plugs into every marketing touchpoint
• You are a storytelling facilitator who carries a story from subject line to click to conversion at scale
• You are results driven: open rates, clickthroughs, engagement, revenue—you push massive ROI with a proven track record
• You see patterns quickly, pick things up fast, and spot opportunities before others do
• You are willing to evolve and learn constantly as deliverability rules, AI capabilities, and consumer behavior change
• You collaborate cross-functionally with sales, marketing, and operations to keep campaigns strategically aligned, on brand, and reinforcing what the rest of the business is doing
• You have partnered with a BI or analytics team to build automated journeys, targeted audience segments, and data capture forms that feed the pipeline

AI expertise required

• You are not just using AI—you are building with it
• You have deployed LLMs across your workflow and understand prompt engineering at a deep level
• You know how to chain models and tools together to build real automation, not just faster copywriting
• You use AI for subject lines and body copy variants at scale, then run them through data-driven testing frameworks
• You use AI for smarter segmentation, predictive scoring, and surfacing patterns in consumer behavior
• You use AI to accelerate journey mapping, template building, QA, and deliverability diagnostics
• You are current on every major model and platform: Anthropic Claude, OpenAI GPT and Sora, Google Gemini, Perplexity, Salesforce Einstein and Agentforce
• You know their strengths, weaknesses, and where each fits inside a marketing stack
• You are watching the AI landscape shift weekly and pulling the newest capabilities into production before anyone else knows they exist

What you'll do

• Own email at KLRE
• Build promotional email campaigns that connect sales, consumer engagement, and revenue
• Execute across Salesforce Marketing Cloud with precision and speed
• Own deliverability, compliance, and the technical health of every sending domain
• Partner with our Business Intelligence team to develop automated email journeys, targeted audience segments, and data capture forms that grow the database and sharpen every send
• Clean and segment the database
• Build consumer journeys that carry someone from first touch to lifetime customer
• Collaborate cross-functionally with sales, marketing, and operations so every campaign is strategically aligned and on brand
• Track, analyze, and report on the performance of every database and email marketing initiative
• Push data-driven campaigns focused on engagement, retention, and lead generation
• You will be given the content, creative, and strategy—your job is to execute it, optimize it, and drive the numbers up quarter after quarter

Who this is not for

• Anyone who needs to ramp up on Salesforce Marketing Cloud
• Anyone who has never owned deliverability, compliance, or the technical side of email
• Anyone whose AI experience stops at "I use ChatGPT sometimes"
• Anyone whose email background is built on cold outreach
• Anyone who needs to be told what to do
• Anyone who cannot show real ROI results from campaigns they have actually run
• Anyone who freezes in a working interview
• Anyone who has to think about it—the right person already knows

What you get

• Direct access to leadership and a seat inside one of the most recognized real estate brands in the country
• The chance to own email inside a brand where everything already works and the consumer already knows us
• A team of elite human beings who will make you better every day
• Career security in a marketing world that is getting less secure by the month
• A results-driven role where the numbers you push move the whole business

Core values

• Learning. We are relentlessly curious and never finished growing
• Empathy. We lead with understanding for our clients, our colleagues, and our community
• Tenacity. We don't stop. We don't quit. We find a way
• Staying Positive. The environment we create is a choice we make every day
• Generosity. We give our time, our knowledge, and our energy without keeping score
• Owning It. We take radical responsibility. No excuses. No deflection. Just results

How to apply

Apply now. Tell me the biggest email program you have built or owned. Tell me the deliverability crisis you solved and how you solved it. Tell me the ROI number you are most proud of and how you got there. Tell me the most advanced AI workflow you have deployed inside a marketing stack. Tell me how you track and report email performance—what metrics do you obsess over, what dashboard would you build in your first 30 days, and what do you do when the numbers dip. Skip the AI resume. I want the specifics.

Kris Lindahl

P.S. We are only hiring one. If you know this is you, apply now.

P.P.S. This is not for everyone. But if this feels like it was written for you, it probably was.