Email Marketing Specialist

About the role

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

The CRM Email Marketing Specialist supports the execution, optimization, and day-to-day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role builds, tests, and deploys targeted, data-driven communications across email and other lifecycle channels to deepen customer engagement, improve retention, and drive measurable business outcomes.

Responsibilities

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
• Build and refine customer segments to enable personalized communications.
• Support the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
• Independently build, test, schedule, and deploy campaigns, both manual and automated, ensuring accurate execution.
• Set up tagging, triggers, and basic automation within the customer engagement platform.
• Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
• Support A/B testing and post-campaign analysis to identify areas for improvement.
• Maintain dashboards and weekly/monthly reporting.
• Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
• Support CRM needs for promotions, product launches, and key lifecycle moments.
• Assist in managing platform updates, third-party integrations, and troubleshooting.
• Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

Qualifications

• Bachelor’s degree or equivalent experience.
• 1–3 years of experience in CRM, email marketing, or lifecycle marketing.
• Demonstrated, hands-on experience building email templates and independently deploying campaigns in an ESP.
• Experience with Salesforce Marketing Cloud/Marketing Cloud Engagement (SFMC) is a plus.
• Hands-on platform experience should include campaign creation and deployment, automated journey building, audience segmentation, triggered communications, and dynamic personalization.
• Proven ownership of end-to-end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not just campaign support.
• Working knowledge of HTML/CSS for building or editing email templates.
• Strong understanding of personalization, dynamic content, and segmentation best practices.
• Exceptional attention to detail with a track record of accurate, error-free campaign deployment.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate cross-functionally.
• Team player with a growth mindset and commitment to continuous improvement.
• Candidates should be prepared to discuss specific campaigns they have personally built and deployed, including their role in execution and results achieved.
• Knowledge of SQL a plus but not required.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)