Email Marketing Specialist

Position Summary

The Email Marketing Specialist will support all e-mail marketing efforts of the Minnesota Timberwolves and Minnesota Lynx.

Essential Functions

• Develop corporate and consumer email marketing campaigns.
• Develop and implement creative email marketing strategies to drive ticket sales.
• Develop automated email marketing and lead nurturing campaigns using the Adobe Marketo and Braze platforms.
• Assist in the development of email marketing language.
• Generate highly targeted lists from the CRM database when necessary.
• Ensure compliance with anti-spam legislation.
• Measure progress and results of all email marketing projects.

Knowledge, Skills & Abilities

• Strong written and verbal communication skills required.
• Copywriting experience preferred.
• Computer skills required: experience with Microsoft Office (Word, Excel, PowerPoint, Outlook) is required.
• Experience working with Marketo or similar email marketing platforms is required.
• Experience in developing dynamic content and email automation is preferred.
• Experience working with HTML is preferred.
• Able to work flexible hours including nights, weekends and holidays.
• Ability to work well on a team and independently.
• Ability to manage specific processes and tasks in the department under supervision.

Qualifications

• Minimum three (3) years of experience in Marketing is strongly preferred.
• Copywriting experience is preferred.
• Bachelor's degree or equivalent experience required.

Compensation & Benefits

• Salary range: $55,000–60,000 base salary for this exempt role. Final offers are determined based on years of experience, skills, and other factors.
• Benefits for regular full-time employees include medical, dental, and vision plans, health savings accounts with an employer contribution, flexible spending accounts, 401(k) plan, and life and AD&D insurance.
• Additional benefits may include employer-paid short/long-term disability plans, generous fitness and well-being benefits, work-related reimbursements, and fully paid family/caregiver leave.
• Regular full-time employees start with 11 Holidays, at least 20 paid PTO days, 2 Volunteer days, and 4 Personal Holidays per calendar year.

Work Environment

This job operates in a professional office environment. In addition to working office hours, staff may be required to work Timberwolves and Lynx home games as well as external events including charity and networking events. Work is both sedentary and active in nature, with a favorable working environment and standard office equipment available.

Physical Demands

While performing the duties of this job, the employee is regularly required to communicate and exchange information with others both in person and over the telephone. The employee frequently is required to remain in a stationary position, operate computers and other office equipment such as a copy machine, printer, and telephone. Staff may occasionally move boxes or other items weighing up to 20 pounds.