Email Marketing Specialist

Email & SMS Campaign Execution

This role involves building, testing, deploying, and optimizing high-quality email and SMS campaigns that support product launches, promotions, events, customer engagement, and brand partner communications.

• Build and test email and SMS campaigns across North America markets.
• Implement campaign layouts, dynamic content, and personalization within email marketing platforms.
• Cook up coordination with Communications Specialists to ensure messaging accuracy and campaign alignment.
• Review campaigns across desktop and mobile devices to ensure responsive design and optimal user experience.
• Perform detailed QA reviews including links, formatting, personalization, rendering, tracking parameters, and compliance requirements.
• Help troubleshoot layout, rendering, or platform-related issues prior to deployment.
• Help maintain high standards for accuracy, consistency, and brand presentation across all communications.

Audience & Lifecycle Marketing Support

Supports managing automated communication journeys including onboarding, promotions, event reminders, waitlists, and lifecycle campaigns, and helps improve customer and brand partner communication experiences through thoughtful journey optimization.

Workflow & Cross-Functional Collaboration

Collaborates with Communications, Creative, Product Marketing, Compliance, Events, and Social Media teams to support integrated campaign execution, helps maintain organized workflows, templates, deployment calendars, and communication systems, and supports ongoing improvements to email templates, modular systems, and operational processes.

Qualifications and Experience

• 1–3+ years of experience in email marketing, CRM marketing, marketing operations, or related roles.
• Experience building campaigns within email marketing platforms such as Iterable, Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, or similar systems.
• Strong attention to detail and ability to manage multiple deadlines simultaneously.
• Experience with QA processes and campaign testing across devices and platforms.
• Experience using Smartsheet or similar project management tools preferred.