Email Marketing Specialist

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include embracing difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.

About the role

ICF is looking for a detail-oriented Email Marketing Specialist to join our digital communications team supporting federal health communications clients. This role involves managing email marketing platforms, building audience segmentation strategies, and turning subscriber data into actionable insights.

Responsibilities

• Manage day-to-day operations of email marketing platforms (e.g., GovDelivery/Granicus), including list clean-up, curation, and subscriber management.
• Develop and execute email marketing strategies that increase subscriber engagement, open rates, and click-through performance.
• Build and maintain email templates, graphics, and layouts in coordination with creative team members.
• Draft, proof, and stage email content, ensuring compliance with plain language and accessibility (Section 508) standards.
• Advise internal teams and client stakeholders on subscription process improvements and user experience enhancements.
• Monitor analytics and campaign performance, providing regular reporting and recommendations for continuous improvement.
• Support centralized list management strategy and provide guidance to distributed teams migrating to a shared email platform.
• Collaborate with content, social media, and web teams to align email campaigns with broader communications and editorial calendars.
• Assist with the development of email marketing guidance and best practice documentation for client teams.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 years' experience managing email marketing campaigns and platforms (e.g., GovDelivery, Constant Contact, or similar).
• 2 years' experience analyzing email performance metrics and translating data into strategy recommendations.
• Candidate must reside in the U.S., be authorized to work in the U.S., and all work must be performed in the U.S.

Qualifications

• Experience supporting federal or government communications clients.
• Familiarity with GovDelivery platform.
• Experience with plain language writing standards and Section 508 accessibility requirements.
• Working knowledge of HTML/CSS for email template customization.
• Experience with A/B testing and audience segmentation strategies.
• Familiarity with public health, healthcare, or mission-driven communications environments.
• Ability to communicate and write clearly.

Skills

• Strong attention to detail and quality control, particularly around proofing and compliance requirements.
• Excellent written communication skills, with the ability to adapt tone and messaging for varied audiences.
• Ability to manage multiple concurrent campaigns and deadlines in a fast-paced environment.
• Collaborative mindset with experience working across creative, content, and analytics functions.

Pay

The pay range for this position based on full-time employment is $61,232.00 - $104,094.00.