Email Marketing Specialist

About the role

FISKA is seeking an Email Marketing Specialist with a strong background in lifecycle marketing to own retention programs for our outdoor brand clients. You will build and manage automated flows, run the campaign calendar, report on performance, and serve as the day-to-day contact for retention on your accounts. This role also requires design capability to build or adapt email and SMS creative independently when needed.

Responsibilities

• Lifecycle Strategy & Flow Architecture
  • Build and manage automated flows across the customer journey: welcome, browse and cart abandonment, post-purchase, replenishment, winback, back-in-stock, and VIP.
  • Develop segmentation strategy based on purchase behavior, engagement recency, and product affinity.
  • Align lifecycle programs with each client's seasonal demand cycles.
  • Run A/B tests on subject lines, offers, send timing, and flow entry logic, and apply the results.
• Campaign Management & Calendar Ownership
  • Build and manage the monthly email and SMS calendar across multiple client accounts, coordinating with product launches, seeding campaigns, and paid media.
  • Write and edit campaign copy in each brand's voice.
  • Manage the full build-to-send process: segmentation, scheduling, QA, rendering checks, and post-send review.
  • Coordinate with internal teams using Slack and Monday.com to keep briefs, approvals, and deadlines on track.
• Design & Asset Creation
  • Design email and SMS creative when needed, using modular, mobile-first templates that render correctly across clients and in dark mode.
  • Adapt existing brand and campaign assets into email-ready layouts.
  • Partner with the creative team on larger campaign builds and contribute to the creative brief.
• Account Management
  • Serve as the day-to-day contact for retention on assigned accounts, running meetings, agendas, and reporting cadence.
  • Translate performance data into clear recommendations clients can act on.
  • Manage scope, timelines, and priorities across several accounts at once.
• Analytics, Deliverability & Compliance
  • Track and optimize revenue per recipient, click-to-open rate, placed order rate, list growth, and unsubscribe and complaint rates.
  • Manage list health and deliverability, including authentication, engagement-based sending, and sunset policies.
  • Work within the compliance requirements of this vertical: SMS consent and quiet hours, carrier restrictions, and the platform limitations that apply to hunting and shooting sports clients.
  • Maintain accurate revenue attribution and reconcile platform reporting against Shopify.

Requirements

• 2-5 years of hands-on email and lifecycle marketing experience.
• Advanced Klaviyo proficiency, including flow building, segmentation, conditional splits, and reporting.
• Experience with Attentive, Postscript, or a comparable SMS platform.
• Demonstrated ownership of a retention program with results you can speak to.
• Design experience in Figma, with the ability to work in Adobe Creative Suite or Canva as needed. Must be able to produce and adapt on-brand email creative independently.
• Strong copywriting skills and the ability to write in a client's established brand voice.
• Working knowledge of email deliverability fundamentals and SMS compliance requirements.
• Ability to manage multiple client relationships, calendars, and priorities.
• Comfortable leading client calls and presenting performance and recommendations.
• Fishing and hunting experience is a plus. Passion for the outdoors is a must.