Email Marketing Specialist

About the role

As the Email Marketing Specialist, you will be a key player in developing and executing email campaigns that engage prospects and customers while driving business growth. You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals. The ideal candidate will have in-depth knowledge of marketing automation platforms and understand how to drive and measure meaningful interactions with prospects and customers.

What you’ll do

• Develop and execute emails: Create compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing)
• Manage A/B testing to optimize email subject lines, content, and calls to action
• Build automated email journeys to guide leads through the sales funnel
• Collaborate with the team to ensure high-quality and engaging email copy
• Manage the project management intake for email requests
• Maintain email quality: Ensure all emails adhere to Equifax brand guidelines and industry best practices
• Maintain accurate and up-to-date email lists to maximize deliverability
• Proofread and receive all approvals before launching emails
• Troubleshoot technical issues related to email delivery and rendering
• Stay informed about email marketing regulations
• Target the right audience: Personalize email content to increase engagement and relevance
• Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests
• Work with key stakeholders on organically growing subscriber lists
• Perform operational tasks such as imports and prospect database cleanup
• Maintain email preferences opt-in and an accurate suppression list
• Analyze and optimize: Monitor and track key email metrics and share insights and recommendations with stakeholders
• Use data-driven insights to continuously optimize email strategies
• Utilize emerging AI capabilities to streamline manual workflows, optimize email copy/subject lines for enhanced scannability, and accelerate the QA process
• Use marketing automation tools: Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency
• Build and manage email templates, nurture flows, and landing pages
• Set up automated email workflows to nurture leads and drive conversions
• Build and deploy supporting digital campaign assets for email banners

What experience you need

• Bachelor’s Degree in Marketing or Communications or equivalent experience
• 2+ years experience in marketing automation or email marketing, preferably in a B2B environment

What could set you apart

• Experience writing and building customer facing emails
• Strong knowledge of email best practices (A/B testing, deliverability)
• Excellent communication and project management skills
• Impeccable attention to detail
• Familiarity with or an appetite for leveraging generative AI tools