Email Marketing Specialist

About the role

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. Our platform powers the largest online capital raises for customers like EnergyX, Green Bay Packers, Miso Robotics, and many others, with 3 IPOs in the past year alone. We are expanding and seek talented team members to join us on our journey to transform the global capital market.

What You Will Do

• Own & Optimize Campaigns End-to-End: Execute high-impact email/SMS/RVM/webinar campaigns from setup through QA, send, and reporting, and decide what to test or change next.
• Own Automated Flow Strategy: Design, refine, and optimize automated sequences and their segmentation logic.
• Deep Analytics & Root Cause: Analyze campaign and flow performance, identify root causes, and recommend actionable optimizations grounded in data.
• A/B Testing & Experimentation: Propose and run tests on subject lines, content, CTAs, design, and send-time, with clear hypotheses tied to real KPIs.
• Segmentation & Audience Strategy: Design targeting logic based on engagement, behavior, and lifecycle stage.
• Cross-Functional Advisory: Advise marketing, creative, content, CRM, product teams, and issuers on best practice.
• Platform Ownership & Expertise: Serve as the internal platform expert, troubleshoot, own integrations, and evaluate new features.
• Deliverability & Domain Health: Monitor bounce rates, spam complaints, inbox placement, and sender reputation; implement best practice on authentication, IP warm-up, and list hygiene.
• Press Release Distribution: Own the end-to-end distribution and execution of press releases in partnership with our PR vendor.
• Portfolio Ownership & Coaching: Independently manage a portfolio of issuers/accounts, handle complex campaigns and edge cases, and coach newer team members.

What Skills You Need

• Demonstrated experience in email marketing
• Strong Klaviyo, HubSpot, Customer.io, or Braze experience (multi-hub or multi-flow experience a major asset)
• Strong A/B testing and experimentation mindset
• Data-driven: comfortable with analytics, reporting, and uncovering insights
• Experience building segmented audiences from scratch, not just applying given criteria
• Prioritize QA, accuracy, and reliability while moving fast
• Good operational mindset and an eye for process improvement

Bonus Skills

• Experience with SMS (Klaviyo/Twilio/Attentive/etc.)
• Experience distributing press releases or working with PR/newswire distribution tools
• Experience with Zapier or integrator applications
• HTML/CSS familiarity

What You Bring

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
• A diverse & distributed team of doers, innovators, and experts
• Shared employee benefit plan (medical, vision, & dental)

What We Offer

• Annual learning support

Equal Employment Opportunity

We are committed to providing equal employment opportunities to all individuals regardless of race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. Applicants may request information about the use of Automated Employment Decision Tools or request an alternative selection process by contacting us at Talent@dealmaker.tech.