Email Marketing Operations Specialist

Description

Pampered Chef is seeking a highly organized, detail-oriented Email Marketing Operations Specialist to support the day-to-day execution of our email and lifecycle marketing programs. This is a hands-on, execution-focused role responsible for building, configuring, testing, scheduling, and deploying email communications within Bloomreach.

Email Campaign Execution

• Build, configure, schedule, and deploy email campaigns within Bloomreach.
• Translate approved campaign briefs, creative assets, copy, audience requirements, and promotional details into fully configured email campaigns.
• Manage day-to-day email production from campaign setup through deployment.
• Populate email templates with approved copy, imagery, links, product information, promotional messaging, and tracking parameters.
• Configure send dates, times, audience criteria, suppression rules, personalization, and other campaign settings.
• Serve as a critical operational partner to the Digital Experience team, ensuring campaigns are built accurately, thoroughly tested, and deployed on time.
• Work closely with internal partners to translate approved campaign strategies and creative assets into flawlessly executed customer and consultant communications.
• Support both scheduled promotional campaigns and triggered/lifecycle communications.
• Ensure campaigns are deployed accurately and according to the established marketing calendar.

Quality Assurance & Testing

• Own detailed pre-deployment QA for email campaigns.
• Validate copy, imagery, links, promotional details, personalization, audience segmentation, tracking parameters, and campaign settings.
• Test emails across desktop and mobile experiences and major email clients.
• Confirm landing pages, product links, promotional offers, and tracking are functioning correctly prior to deployment.
• Conduct test sends and coordinate stakeholder approvals.
• Identify and resolve campaign issues before deployment.
• Maintain QA checklists and documentation to reduce execution errors and create consistent campaign standards.

Audience Segmentation & Personalization

• Build and validate audience segments within Bloomreach based on campaign requirements.
• Support segmentation across key Pampered Chef audiences, including consumers, consultants, hosts, and other lifecycle groups.
• Configure inclusion and exclusion criteria, suppression lists, behavioral targeting, and other audience logic.
• Support personalization and dynamic content initiatives as email capabilities mature.
• Partner with Analytics and Digital teams to ensure audience selections align with campaign objectives.

Lifecycle & Marketing Automation

• Support the setup, maintenance, and optimization of automated lifecycle journeys.
• Aid in programs such as welcome, onboarding, abandoned browse/cart, post-purchase, re-engagement, promotional, and retention journeys.
• Update creative, messaging, audience logic, timing, and campaign rules within existing automations.
• Monitor automated campaigns to identify broken links, outdated creative, incorrect logic, or other issues.
• Support testing and documentation as new lifecycle programs are developed.

Campaign Operations & Workflow Management

• Maintain the email campaign calendar and track campaigns from intake through deployment.
• Cook up required assets and approvals on time.
• Flag missing assets, conflicting send dates, technical issues, or other risks that could impact deployment.
• Maintain organized campaign documentation, naming conventions, testing records, and deployment history.
• Help establish repeatable processes, templates, and workflows that improve the efficiency and accuracy of email production.
• Provide responsive campaign support during U.S. business hours, particularly when last-minute changes, troubleshooting, or deployment issues arise.

Testing, Reporting & Optimization

• Support A/B and multivariate testing of subject lines, content, creative, calls to action, timing, segmentation, and other campaign variables.
• Pull post-campaign performance results including delivery rate, open rate, click-through rate, conversion, unsubscribe rate, and revenue performance.
• Aid the Digital Experience team with recurring email reporting.
• Document test results and campaign learnings to support future optimization.
• Identify recurring operational or campaign issues and recommend improvements.

Requirements

• 2–4 years of experience in email marketing, CRM, lifecycle marketing, marketing automation, or digital marketing.
• Hands-on experience building and deploying campaigns within an email service provider, CRM, or marketing automation platform.
• Bloomreach experience strongly preferred.
• Experience with platforms such as Bloomreach, Iterable, Klaviyo, Salesforce Marketing Cloud, or similar technology will also be considered.
• Experience with campaign setup, segmentation, QA, scheduling, testing, and deployment.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• Exceptional attention to detail and a strong commitment to accuracy.
• Ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Strong organizational and project management skills.
• Comfort working with campaign performance data and email marketing KPIs.
• Strong communication skills and the ability to collaborate effectively across teams.
• Ability to troubleshoot campaign issues and proactively identify potential problems before deployment.
• Working knowledge of HTML/CSS for basic email edits and troubleshooting is preferred.
• Familiarity with UTM parameters, link tracking, personalization, dynamic content, and A/B testing is preferred.

What You’ll Bring

• High school diploma or equivalent.

What We're Offering

The anticipated salary range for this position starts at $65,000-75,000 annually, depending on experience and qualifications. This role is eligible for a performance-based bonus based on individual and company performance. This Position Includes a Comprehensive Benefits Package, Which Includes Medical, dental, and vision insurance Company-paid life insurance with additional voluntary coverage options Disability insurance Additional voluntary benefits 401k match Flex PTO Paid Parental Leave 30%+ discount on Pampered Chef Products and product giveaways Pampered Chef follows a hybrid schedule in Addison, IL. The expectation is that employees be in the office on Tuesday, Wednesday, and Thursday each week.