Email Marketing Developer

About the role

We are seeking a skilled Email Marketing Developer to join our innovative team at Fiserv. As an Email Marketing Developer, you will play a crucial role in designing, building, and managing email campaigns using Marketo. Your responsibilities will include creating templates, implementing personalization, setting up lead nurture programs, managing lead scoring, and establishing automation workflows. You will also collaborate with various stakeholders to ensure campaigns meet project objectives and adhere to brand guidelines.

Responsibilities

• Create and manage Marketo campaigns, including email programs, webinar campaigns, nurture campaigns, and event campaigns using templates, calls to action, personalization snippets, tokens, landing pages, and forms
• Create and maintain lead nurture programs, lead scoring models, smart lists, and audience segmentation to support targeted campaign execution
• Configure automation workflows and trigger-based campaigns to improve lead management, campaign efficiency, and follow-up processes
• Test emails, landing pages, forms, and campaign assets to confirm accurate rendering, functionality, and performance across browsers, devices, and email clients
• Maintain marketing database quality through lead tracking, suppression management, and troubleshooting of delivery, preference center, subscription center, and opt-out issues
• Collaborate with campaign managers and stakeholders to understand requirements, timelines, and campaign goals, and support campaign creation, testing, and deployment in Marketo

Requirements

• 3+ years of experience in email marketing, marketing automation, or demand generation using Marketo to build and execute campaigns
• Experience coding and editing email assets using HTML, CSS, and JavaScript or similar web development languages
• Experience testing, troubleshooting, and optimizing email campaigns, landing pages, forms, and automated workflows
• Experience using email marketing best practices and compliance standards, including CAN-SPAM, General Data Protection Regulation (GDPR), subject line testing, alt text, and image optimization
• Experience using Adobe Workfront or similar project management tools
• Bachelor's Degree in Marketing, or a related field

Qualifications

• Marketo Certified Professional or equivalent certification experience
• Experience with Stensul, Figma, Adobe Photoshop, or similar campaign production tools
• Experience with Adobe Experience Manager or similar web content management platforms

Skills

Understanding of email best practices and ability to provide insights into campaign optimization.

Benefits

• Fuel Your Life program to support your physical, financial, social, and emotional well-being
• Paid holidays and generous time away policies
• No-cost mental health support through Employee Assistance Programs
• Living Proof program to recognize your peers' extra effort with points redeemable for rewards
• Eight Employee Resource Groups to foster a collaborative culture and expand your network
• Unparalleled professional growth with training, development, and internal mobility opportunities
• Medical, dental, vision, life, and disability insurance options available from day one
• Tuition assistance and reimbursement program
• Paid parental, caregiver, and military leave