Email & Lifecycle Marketing Specialist
Colleen Rothschild Beauty is seeking an experienced, hands-on Email & Lifecycle Marketing Specialist to lead and evolve our Email, SMS, Loyalty, automated customer journeys, and retention marketing program in Addison, TX.
About the Role
This is a meaningful role within our marketing organization, offering the opportunity to inherit a strong lifecycle foundation while bringing new ideas, proven experience, and fresh thinking. You’ll be hands-on in strategy, execution, and analysis—balancing creative marketing, lifecycle strategy, technical execution, and data-driven insights.
Responsibilities
- Email and SMS strategy, planning, execution, testing, and performance optimization
- Campaign strategy, creative briefing, and copywriting across a high-volume marketing calendar
- Klaviyo campaign builds, segmentation, personalization, deployment, and optimization
- Automated flows and customer journey architecture, identifying gaps in the customer lifecycle and developing new automated journeys
- Customer segmentation and audience strategy, including a thoughtful segmentation and personalization roadmap
- Loyalty strategy and administration through Yotpo Rewards
- Customer and retention analytics, turning performance data into actionable insights to improve repeat purchase, purchase frequency, AOV, and customer lifetime value
- Developing a deliberate testing roadmap across creative, messaging, CTAs, subject lines, segmentation, personalization, and send strategy
- PostPilot and retention-focused Direct Mail initiatives
- Exploring lifecycle best practices, emerging technology, and new opportunities to strengthen the customer experience
- Performance reporting and insights, developing recurring reports, analyzing lifecycle performance, and turning data into actionable recommendations
- Lifecycle project management, managing the Email and SMS marketing calendar, coordinating cross-functional timelines, and ensuring campaigns launch on schedule
- Leveraging AI and marketing technology to improve efficiency, streamline workflows, and enhance the customer experience
- Partnering closely with Brand and Art teams to translate the broader marketing calendar into compelling customer communications
- Bringing strong creative instincts and visual judgment to evaluate messaging hierarchy, imagery, copy, CTAs, and overall flow, and translating observations into direction for the Art team
Requirements
- 3-5 years of hands-on experience in lifecycle marketing, retention marketing, CRM, or Email/SMS marketing
- Preferably within a DTC or CPG business with a strong repeat-purchase model
- Advanced, hands-on Klaviyo experience
- Proven experience building and optimizing flows and customer journeys
- Strong Email and SMS copywriting and messaging skills
- Experience with segmentation, personalization, testing, deliverability, and list health
- Strong analytical skills and the ability to turn data into decisions
- Excellent creative judgment and the ability to brief and partner with an Art team
- Understanding of Shopify and ecommerce customer data
- Ability to operate independently, take ownership, and make thoughtful strategic decisions without significant day-to-day direction
- Habit of staying current on trends in Email, SMS, Loyalty, CRM, and the broader DTC landscape
Nice to Have
- Beauty industry experience (not required)
- Experience with a replenishable, repeat-purchase consumer brand
Why This Role Is Exciting
You’ll inherit a strong foundation and have the opportunity to refine and enhance existing campaigns, flows, and strategies. The role focuses on deepening customer insights, improving segmentation and personalization, and fostering a culture of testing and learning. If you thrive at the intersection of creative thinking, customer strategy, Klaviyo execution, and data analysis, this is the role for you.