Email Lead

This role supports a large, multi-brand marketing organization leveraging modern email marketing platforms to deliver high-quality campaigns at scale. You will lead hands-on email development and execution across Salesforce Marketing Cloud and Marketo, partnering with stakeholders to ensure campaigns are built, tested, deployed, and optimized to align with broader marketing strategy.

Responsibilities

• Develop responsive, production-ready email templates from design files and ensure compatibility across major inboxes and devices.
• Build, test, QA, and deploy email campaigns in both Salesforce Marketing Cloud and Marketo, including automations and triggered journeys.
• Implement personalization and dynamic content using platform scripting and tokens to support lifecycle and segmentation strategies.
• Monitor deliverability and performance metrics (opens, clicks, and related KPIs) and recommend optimizations based on insights.
• Ensure compliance with applicable email and privacy regulations while maintaining industry best practices.

Requirements

• Proficiency in HTML/CSS for responsive email development and troubleshooting rendering issues across clients (including dark mode considerations).
• Hands-on experience with Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, AMPscript) and Marketo (e.g., Smart Campaigns, Tokens, lead scoring), with strong depth in at least one platform.
• Experience building and executing campaigns end-to-end, including QA, stakeholder approvals, scheduling, and deployment.
• Familiarity with email testing tools (e.g., Litmus or Email on Acid) and best practices for cross-client validation.
• Solid understanding of segmentation, lead nurturing/lifecycle marketing, deliverability monitoring, and CRM integrations (e.g., syncing with Salesforce CRM).

Benefits

• Competitive compensation package
• Full Benefits: Medical, Vision, Dental, and more
• Employee Stock Ownership Program
• Medical, Dental, Vision, and Life Insurance