Email & Digital Marketing Specialist

Durango Motor Company is seeking an in-person Email & Digital Marketing Specialist to support marketing initiatives across Original Equipment Manufacturer (OEM) brands and affiliated business units. This role focuses on planning, executing, and optimizing campaigns that drive customer engagement, lead generation, and business growth.

About the Role

As an Email & Digital Marketing Specialist, you will take marketing objectives from concept to execution, managing campaigns across multiple brands and business units. You’ll own projects from start to finish, ensuring alignment with Durango Motor Company’s goals, values, and processes. This role is ideal for a data-driven, creative professional who thrives in a collaborative environment.

Responsibilities

• Plan, coordinate, execute, and optimize marketing campaigns across multiple brands and business units.
• Manage campaign timelines, creative assets, audience targeting, offers, promotions, and deployment schedules.
• Support inventory, incentive, event, retention, lead generation, and customer engagement marketing campaigns.
• Recommend campaign improvements based on performance and business objectives.
• Own the email marketing calendar and campaign execution process, including building, scheduling, testing, deploying, and monitoring campaigns.
• Build targeted customer audiences and segments to enhance campaign performance and engagement.
• Create, manage, and optimize paid social advertising campaigns across Meta platforms.
• Develop audience targeting and re-targeting strategies to support lead generation and campaign performance.
• Assist with campaign budgeting and performance evaluation.
• Monitor and respond to online reviews across dealership and business unit platforms.
• Coordinate with department leaders regarding customer feedback and service recovery opportunities.

Requirements

• 3+ years of experience in digital marketing, campaign management, email marketing, paid social advertising, or related disciplines.
• Experience with email marketing, audience segmentation, and customer targeting strategies.
• Experience managing paid social advertising campaigns and evaluating performance.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Comfortable using AI-powered platforms as part of daily marketing responsibilities.

Desired Qualities

• Working knowledge of Canva, Adobe Creative Suite, and Microsoft Office Suite.
• Uses data and performance insights to guide marketing decisions.
• Strong campaign execution and project management skills.
• Creative thinker with strong problem-solving abilities.
• Excellent collaboration and communication skills, with the ability to work effectively across multiple departments and business units.
• Ability to adapt and work across multiple brands and business units.
• Proactive in bringing new ideas, making recommendations, and taking ownership of marketing campaigns.

Benefits

• Training & Growth: Paid hands-on training, career development, and clear advancement opportunities.
• Work-Life Balance: Flexible PTO, sick leave, holiday pay, and volunteer time off.
• Health & Wellness: Medical, dental, vision, supplemental insurance, employer-paid life insurance, employee assistance program, and Anytime Fitness discount.
• Financial Perks: 401(k) with company match, Christmas Club savings/matching, annual boot allowance reimbursement, and company uniforms.
• Discounts & Extras: Employee discounts on products/services, and a supportive team culture built on collaboration and learning.
• Employee referral program.

Pay

Starting at $52,000 annually.

Location: Durango, CO | Department: Marketing