Email Designer

Key Responsibilities

• Create high-performing email campaigns, flows, and templates for retention and lifecycle initiatives
• Design responsive, mobile-first email designs in Figma
• Build and manage email campaigns within marketing platforms like Klaviyo
• Design and optimize promotional campaigns, welcome series, abandoned cart flows, post-purchase emails, winback campaigns, product launches, seasonal and retention campaigns
• Translate marketing briefs, copy, and brand guidelines into polished visual layouts
• Maintain brand consistency across all email communications
• Collaborate with copywriters and strategists to improve conversion rates
• Create supporting visual assets using creative programs like Figma, Photoshop, Jitter, After Effects, and Illustrator
• Optimize email layouts for usability, readability, and performance across devices and inbox providers
• Support A/B testing initiatives and iterate on designs based on campaign performance
• Stay current on email design trends, UX best practices, and platform capabilities
• Prepare organized design files and assets for development or implementation teams

Qualifications

• 2+ years of experience in email design, digital design, or retention marketing
• Advanced proficiency in Figma, Klaviyo, Adobe Photoshop, and familiarity with motion design, GIF creation, or lightweight animation
• Strong understanding of typography, layout, spacing, hierarchy, and responsive design
• Knowledge of email marketing best practices and customer journey flows
• Experience designing for eCommerce, fashion, beauty, lifestyle, or consumer brands is considered an asset
• Familiarity with email platform limitations and rendering considerations
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong communication, collaboration, and organizational skills
• Understanding of HTML/CSS for email design is a plus
• Experience with design systems and component libraries in Figma
• Nice to have: experience managing multiple client accounts, understanding of email analytics, CTR optimization, and conversion-focused design, knowledge of accessibility email optimization, experience with AI tools such as Claude Design