Electronics Application Development Engineer

Nordson Product Assembly, a global leader in precision dispensing and fluid management, serves the Product Assembly end market to improve production efficiency and product quality across industries such as appliances, automotive & e-mobility, electronics, and more.

About the role

As a Sales Engineer, you will sell and service adhesive application equipment in the California, Nevada, and Arizona territory, with a primary focus on key macro-electronics customers. This role operates in a dynamic, collaborative environment where your ideas and contributions are valued.

Responsibilities

• Meet or exceed established sales budget for systems and parts in the assigned territory.
• Develop and implement a territory sales plan to effectively cover and contact all customers.
• Travel regularly to customer locations, spending the majority of time visiting customers (50-75% travel).
• Maintain and develop relationships with top consumer electronics companies.
• Provide application development and technical support directly to top consumer electronics accounts.
• Offer on-site technical support, including start-up assistance, preventative maintenance, troubleshooting, repair, line audits, training, and technical counseling.
• Accurately forecast sales on a monthly basis using the Nordson CRM system.
• Identify opportunities and collaborate with Field Service Technicians to sell systems and parts.
• Identify new applications, system upgrades, and customer needs, recommending solutions to improve operations.
• Maintain detailed knowledge of Nordson products, prices, policies, and procedures.
• Collaborate with Nordson Technical Services, Product Application Engineering, Industry Specialists, and Field Service Technicians to develop written quotes.
• Complete production line audits and application details (speeds, material, dispense rates, etc.) for customer quotes.
• Advise and collaborate with global Nordson colleagues on market changes, competitor activities, and needs for new or redesigned hardware.
• Update key customer information (contacts, sales visits, opportunities, emails, quotes) in the Nordson CRM system daily.
• Maintain professional appearance and company vehicle to reflect corporate image.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent, preferably in Engineering (Mechanical/Electrical).
• Minimum 5 years of industrial sales experience in a field-based (home office) territory position.
• Familiarity with jetting technology and experience working with top electronics companies.
• Experience with CRM systems (SAP or Salesforce preferred).
• Computer literacy with Microsoft Office (Power BI, Outlook, Excel, Word, PowerPoint) and SAP.
• Reside in the greater San Francisco area.

Skills

• Strong mechanical and electrical knowledge and skills.
• Ability to utilize common instrumentation, tools, and equipment (e.g., VOM, multimeter).
• PLC, I/O, circuit knowledge, and troubleshooting skills.
• Hydraulic systems knowledge and skills.
• Ability to read installation, dimension, and troubleshooting drawings, as well as hydraulic/pneumatic diagrams, electrical schematics, and wiring diagrams.
• Flexibility for overnight travel and adjusted working hours to meet customer requirements.
• Proficiency in Chinese is a plus.

Pay

Salary range for this position is $101,700 to $152,600 annually. Individual salaries are determined by factors including internal equity, business considerations, local market conditions, and candidate qualifications such as education, experience, and skills.