Jobs · Writing · New York

Editorial Lead And Brand Storyteller

Nixon Peabody LLP · New York, New York, United States · Yesterday
HybridWriting$98k–$146k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content. We must not repeat job title. Use

for headings. Use
  • for lists,

    for prose. Remove boilerplate, EEO, etc. Keep all substantive info. We need to parse the job description. First paragraph: "The Editorial Lead and Brand Storyteller is a versatile, creative professional working at the intersection of marketing, business development, and communications. At the core of this role is storytelling—translating NP's work, wins, and deep legal knowledge into compelling narratives that resonate with clients, prospects, and the broader market, while advancing the firm's business objectives and strengthening its market position. The ideal candidate has a deep understanding of the firm's brand, practice areas, and key industries, and knows how to craft content tailored to multiple audiences across digital and print platforms. This role requires a strong writer who is equally comfortable developing a content strategy and executing on it—from drafting and editing to coordinating with attorneys and professional staff to bring content to life. It also carries a meaningful editorial function, serving as a thoughtful reviewer of attorney-drafted content to ensure alignment with the firm's brand and web style standards, search optimization, and the clarity and depth that clients and prospects expect. A hybrid work schedule is available for this position. A career at Nixon Peabody is the opportunity to do work that matters. It’s the chance to use your knowledge to shape what’s ahead. To share, to innovate, to learn at a firm that taps the power of collective thinking. We’ve created a dynamic, energizing environment that promotes success for our clients and each other. We offer fast growth, connectedness and training in business as well as law. And our rigorous standards assure you are part of a diverse team of top talent at every turn. If you’re someone who’s looking toward the future, we’d love to hear from you." We can treat first part as About the role (prose). Then "Reporting Relationships: This position reports to the Director, Strategic Communications Location: Boston, MA; New York City, NY; Long Island, NY; Manchester, NH; San Francisco, CA; Washington, DC; Los Angeles, CA" This is metadata; we can fold into a short

    maybe under About or separate? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. So we can include a

    for reporting relationships and location. Then there is a list of responsibilities: bullet points after "Collaborate with Marketing and Business Development colleagues..." etc. Those are responsibilities. Then "To perform this job successfully, you must be able to perform each essential job responsibility listed above, satisfactorily, with or without reasonable accommodation. Nixon Peabody retains the right to change or assign other duties to this position. The requirements listed below are representative of the skills and abilities required." That's generic; we can maybe ignore or include as part of Requirements? But it's boilerplate-ish. Might drop. Then list of requirements: "8-10 years of marketing or communications experience, preferably within a law firm or professional services environment. Sitecore experience preferred. Bachelor’s Degree required. Work experience in lieu of a degree will be considered. Proficiency with the Chicago Manual of Style or comparable editorial style guides, with the ability to adapt to and maintain the firm's brand. Ability to describe precise, occasionally complex details of legal practice in plain language for a non-expert audience. Strong working knowledge of SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and content structure for search performance. Familiarity with how content performs across traditional search engines and emerging AI-powered search platforms, and ability to optimize accordingly. Excellent communication skills, both verbal and written. Excellent proofreading skills. Knowledge of proper grammar, spelling, and language usage, as well as standard business correspondence best practices. Ability to prioritize work to balance multiple projects and deadlines with minimal supervision. Ability to develop and foster successful, working relationships with legal and professional staff while providing exceptional customer service. Ability to work in a fast-paced, team environment. Advanced proficiency in Microsoft Office (e.g., Word and Excel)." These are qualifications/skills. We can split into Requirements (experience, education) and Skills (specific abilities). Or combine. Then Pay: salary ranges per location. Also mention "In addition to a standard benefits package, this role may be eligible for additional contingent compensation..." So we have Benefits and Pay sections. Schedule: "A hybrid work schedule is available for this position." That's schedule info. We need to output sections only when there is real specific content. So we will have:

    About the role

    with prose (first paragraph plus maybe reporting relationships? Could be separate

    for reporting relationships.) Better: About the role: include the descriptive paragraph (first big block). Then maybe a

    for reporting relationships and location. Then

    Responsibilities

    with
    • list of duties. Then

      Requirements

      with
      • for experience, education, etc. Could include "8-10 years of marketing or communications experience..." etc. Then

        Skills

        with
        • for specific abilities: style guide proficiency, SEO, communication, proofreading, etc. Then

          Benefits

          with

          about standard benefits package and possible contingent compensation. Then

          Pay

          with
          • for each location salary range. Then

            Schedule

            with

            about hybrid work schedule. We must not include boilerplate like EEO, E-Verify, etc. Also remove duplicated lines. Check for any duplicated content: The responsibilities list includes many items; we need to ensure we capture all. Let's extract responsibilities exactly as listed after "Collaborate with Marketing and Business Development colleagues..." up to "Perform other duties as assigned." List: - Collaborate with Marketing and Business Development colleagues to develop and execute content for the firm’s website, practices, industries, and other channels. - Serve as a trusted editorial partner to attorneys firmwide, guiding content through the editorial process and maintaining high editorial standards with an expert audience. - Review and edit client alerts, articles, and other thought leadership content prior to publication, evaluating each for brand alignment, web style, SEO optimization, and substantive quality, including identifying content that warrants greater balance, nuance, or expansion. - Flag content issues, including legal, reputational, or editorial concerns, and escalate appropriately to ensure timely resolution before publication. - Research, write, and edit timely, on-brand content—including, but not limited to, thought leadership, website content, client stories, presentations, video scripts, brochures, and similar materials—that aligns with the firm's brand voice and supports business objectives for clients and prospects. - Develop marquee thought leadership that creates visibility for the firm and its key industries, and partner with marketing colleagues to build and execute integrated campaigns that amplify reach and impact. - Interview attorneys and subject-matter experts to translate their legal insight into thought leadership. - Manage editorial calendars across practices and industries, managing timing, themes, content pipeline, and cross-functional dependencies to ensure a consistent cadence of high-quality content. - Proactively prepare thought leadership recommendations based on NP’s strategic plan and market demands. - Partner with digital marketing colleagues to identify SEO opportunities, optimize existing web content, and ensure new content is built with search performance. - Stay current on search engine algorithm updates, SEO trends, and evolving best practices (including AI-driven search and answer engines), and apply that knowledge to the firm's content strategy. - Communicate clearly and professionally with all firm contacts, internal personnel, and outside vendors. - Ability to handle sensitive and/or confidential information. - Adhere to all brand, data governance, and firm policies, including writing style guidelines. - Assist with the creation and/or modification of other marketing projects as requested. - Perform other duties as assigned. Note: Some of these are more like abilities (e.g., Ability to handle sensitive..., Ability to develop...). But they are listed under responsibilities; we can keep them. Now Requirements: "8-10 years of marketing or communications experience, preferably within a law firm or professional services environment. Sitecore experience preferred. Bachelor’s Degree required. Work experience in lieu of a degree will be considered." Also maybe "Proficiency with the Chicago Manual of Style or comparable editorial style guides, with the ability to adapt to and maintain the firm's brand." That could be skill. But we can treat Requirements as experience and education; Skills as proficiencies. Thus: Requirements: - 8-10 years of marketing or communications experience, preferably within a law firm or professional services environment. - Sitecore experience preferred. - Bachelor’s Degree required. - Work experience in lieu of a degree will be considered. Skills: - Proficiency with the Chicago Manual of Style or comparable editorial style guides, with the ability to adapt to and maintain the firm's brand. - Ability to describe precise, occasionally complex details of legal practice in plain language for a non-expert audience. - Strong working knowledge of SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and content structure for search performance. - Familiarity with how content performs across traditional search engines and emerging AI-powered search platforms, and ability to optimize accordingly. - Excellent communication skills, both verbal and written. - Excellent proofreading skills. - Knowledge of proper grammar, spelling, and language usage, as well as standard business correspondence best practices. - Ability to prioritize work to balance multiple projects and deadlines with minimal supervision. - Ability to develop and foster successful, working relationships with legal and professional staff while providing exceptional customer service. - Ability to work in a fast-paced, team environment. - Advanced proficiency in Microsoft Office (e.g., Word and Excel). Benefits: "In addition to a standard benefits package, this role may be eligible for additional contingent compensation based on an array of factors, including but not limited to: work performance, geographic location, work experience, education, and qualifications. Because such contingent compensation is not yet calculable or may be zero ($0) in some circumstances, the above-listed salary range(s) are Nixon Peabody’s good faith estimate of the annual salary(ies) it reasonably expects to pay for the position at the time of this posting." We can summarize as: Standard benefits package plus possible contingent compensation based on performance, location, experience, education, qualifications. Pay: list salary ranges per location. Schedule: "A hybrid work schedule is available for this position." Now we need to output HTML fragment only. Let's craft. We'll start with

            About the role

            then

            with the descriptive paragraph (maybe two paragraphs). Then another

            for reporting relationships and location. But we must not repeat job title. It's fine. Prose: "The Editorial Lead and Brand Storyteller is a versatile, creative professional working at the intersection of marketing, business development, and communications. At the core of this role is storytelling—translating NP's work, wins, and deep legal knowledge into compelling narratives that resonate with clients, prospects, and the broader market, while advancing the firm's business objectives and strengthening its market position. The ideal candidate has a deep understanding of the firm's brand, practice areas, and key industries, and knows how to craft content tailored to multiple audiences across digital and print platforms. This role requires a strong writer who is equally comfortable developing a content strategy and executing on it—from drafting and editing to coordinating with attorneys and professional staff to bring content to life. It also carries a meaningful editorial function, serving as a thoughtful reviewer of attorney-drafted content to ensure alignment with the firm's brand and web style standards, search optimization, and the clarity and depth that clients and prospects expect." Then maybe second paragraph: "A career at Nixon Peabody is the opportunity to do work that matters. It’s the chance to use your knowledge to shape what’s ahead. To share, to innovate, to learn at a firm that taps the power of collective thinking. We’ve created a dynamic, energizing environment that promotes success for our clients and each other.

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