Editor, Weekend Audience
About the role
The New York Times is looking for an editor to help lead our teams across our flagship social accounts and search, with a focus on weekend programming. A successful candidate for this role will bring expertise in all things audience growth off-platform, including search and social platforms as well as emerging ones, a strong sense of news judgment and audience signals, as well as a keen eye for off-platform photos, graphics and videos. The editor will help establish a vision for shaping and targeting our journalism for different platforms to ensure that the full breadth of Times journalism finds audiences on weekends. This role bridges tactical execution and high-level strategy. Leading the work of a small team of off-platform editors during the weekends, you will work story by story — including helping to program our social accounts — and think more broadly about the mix of our off-platform social report, and how it should or should not differ from the weekday to the weekends. You will also have a hands-on role in ensuring our journalism appears across high-demand topics for users who seek news, but haven't yet made The Times their destination for news.
Responsibilities
- Play a lead role in shaping our weekend social report off-platform. This will include leading the work of social editors to develop effective ways to share Times journalism off-platform, as well as helping to execute those strategies day to day and week to week
- Conduct daily performance tracking and detailed analysis to identify immediate content opportunities and necessary optimizations. Systematically translate complex changes and day-to-day observations into clear, timely, and actionable editorial SEO recommendations and best practices for various newsroom teams
- Help to lead our weekend report off-platform, ensuring that priorities are shared on key platforms where they are most likely to find audiences and helping to organize broader plans for signature enterprise stories and other priority projects
- Monitor on-site and off-platform conversations and signals for story ideas
- Developing, refining and upholding the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
- Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
- Working with journalists in the newsroom on best social media and SEO practices, including framing pieces for specific audiences
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
Qualifications
- 7+ years of experience in social media, SEO or digital journalism for a news organization
- Excellent news and editorial judgment and exceptional editing skills
- Proven track record of identifying real time coverage opportunities using internal data and external audience signals
- Consistent record running social accounts and/or search optimization for major news outlets, both in a hands-on way as an editor and in a supervisory role
- Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
- Experience managing direct and dotted line reports (preferred)
- Experience with social video, and video-first platforms (preferred)
- Passion for The New York Times mission and commitment to be part of our innovation and growth (preferred)
Pay & schedule
- This person will work Wednesday through Sunday
- This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance
- The annual base pay range for this role is between $145,000 - $165,000 USD
- You may be eligible for variable pay, such as an annual bonus and restricted stock
Benefits
- Medical, dental and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- A company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation, paid sick days, paid parental leave
- Tuition reimbursement and professional development programs